Lessons from Rs Mcnamara

Strolling Along a Familiar Path In Errol Morris’ narrative Fog of War: Eleven Lessons from the Life of Robert S. McNamara, we follow the life and times of previous United States Secretary of Defense, Robert McNamara. The sagacious piece follows his life from birth during World War I, his prosperity at school, tricky business profession at Ford Motor Company, to his association in World War II and his questionable political vocation during the Kennedy and Johnson presidential terms.Morris features the narrative around these eleven exercises that McNamara goes through during a meeting for the film. As I would like to think a portion of these ‘lessons’ are simply a few assessments of McNamara and some appear to be prodded along by Morris, who is posing the inquiries out of sight. I trust it is through a portion of these exercises that Morris utilizes McNamara’s achievement and disappointments to relate them to current issues, for example, the Iraq and Afghanis tan wars; and how we appear to step down a recognizable path.LESSON #5: PROPORTIONALITY SHOULD BE A GUIDELINE IN WAR? â€Å"In request to win a war should you slaughter 100,000 individuals in a single night, by firebombing or some other way . . . Proportionality ought to be a rule in war. Executing half to 90% of the individuals of 67 Japanese urban communities and afterward shelling them with two atomic bombs isn't corresponding, in the brains of certain individuals, to the targets we were attempting to accomplish. † Robert McNamara This remark by McNamara resounded all through the film. I realized that there was some besieging in Japan however not to this extent.Morris advances one of the most remarkable employments of symbolism to charm the crowd and bring these losses of life to an entire other level. McNamara angrily refers to a progression of Japanese urban areas that were incompletely or to a great extent demolished and coordinates them to American urban communities of equivalent size, and requests that we envision those U. S. networks correspondingly assaulted. It's a solid point, graphically upheld by Morris on screen by blazing names and measurements at quickening speed. â€Å"In that solitary night, we consumed to death 100,000 Japanese regular people in Tokyo: men, ladies, and kids. McNamara. Through this shock model, I trust Morris was suggesting the enormous sending of troops propelled to battle little powers in Afghanistan and Iraq. Having twenty-5,000 soldiers battling guerilla powers comprised of little gatherings of guerrilla groups can be scene in certain eyes as unnecessary and sick proportioned.LESSON #6: GET THE DATA and LESSON #7: BELIEF AND SEEING ARE BOTH OFTEN WRONG. â€Å"At one point, the authority of the boat stated, ‘We're not sure of the assault. At another point they stated, ‘Yes, we're totally positive. ‘ And then at long last late in the day, Admiral Sharp stated, ‘Yes, we're sure it occurred. ‘ So I detailed this to Johnson, and thus there were besieging assaults on focuses in North Vietnam. † McNamara The significant reality from McNamara is that the acceleration of the Vietnam War began dependent on a misguided from a solitary group thinking they had been torpedoed. This appeared to be a better than average reason to begin shelling runs, assemble troops and send them in to South East Asia.The matches between these chain of occasions prompting the Vietnam War and the activities taken by the US government in propelling efforts against Afghanistan and Iraq are fundamentally the same as. While the psychological militant assaults on 9/11 were a brutal impetus to the contention in Afghanistan, it was a detached assault by a bunch of fear based oppressor. The US turned 9/11 into an attack on Afghanistan holding groups of these psychological militants, in the end toppling the legislature in power. Another comparative exercise wherein McNamara states we ought to â⠂¬Å"Get the data,† can be firmly identified with the US government’s sorry excuse to attack Iraq.The hypothesis that Iraq was making or possessing weapons of mass obliteration (WMD) was to a great extent manufactured experience supported by theory and no quantifiable proof. Since 2003, the US has still not discovered WMDs and have immediately avoided this problem under the carpet while they change their war tune as an activity of opportunity against domineering Iraqi government. Exercise #8: BE PREPARED TO REEXAMINE YOUR REASONING. ?†Were the individuals who gave the endorsement to utilize Agent Orange: hoodlums? Were they carrying out a wrongdoing against humanity?Let's gander at the law. Presently what sort of law do we have that says these synthetic concoctions are adequate for use in war and these synthetic concoctions are most certainly not. We don't have away from of that sort. I never on the planet would have approved an unlawful activity. I'm not so much s ure I approved Agent Orange. I don't recall it however it positively happened, its utilization happened while I was Secretary. † Another one of McNamara’s solid remarks that identify with that there is an outcome to each move we make and that we should live with that consequence.His work was extreme, and he needed to settle on some basic choices for the product toll of millions in which he, â€Å"Never had knowing the past in settling on choices at that point. † This, I accept, was Morris’ huge punch in the mouth to the forces of the George W. Hedge organization and their activities encompassing the attack of Iraq. Presently, at the hour of arrival of this narrative the Iraq war was still in the baby phases of improvement Morris did not understand how the war would turn out however left us with a solid articulation that somebody would need to be responsible for beginning an uncalled for war.I was once told in a secondary school history class that, â€Å"H istory is composed by the victors. † McNamara summarizes this statement with a splendid think once again into a portion of his activities during World War II â€Å"[General Curtis] LeMay said in the event that we had lost the war, we would have been arraigned as war hoodlums. What's more, I believe he's privilege . . .. What makes it corrupt in the event that you lose and not indecent in the event that you win? † Morris insinuates through this exercise somebody should reply to these activities and wash the blood off their mind. Would we be able to gain from history? Is it accurate to say that we are destined to rehash the mix-ups that we've made previously, again and again?Or would we be able to gain from history and from the past? These are some genuine inquiries I trust Morris drives us to ask ourselves. I accept that Morris was attempting to raise likenesses of the past instead of really relating the Vietnam War explicitly to the Iraqi War, giving us that we are as y et stepping upon our past errors. In the event that we don’t gain from history and the occasions that pass we will be bound to rehash history, again and again. â€Å"Don’t commit a similar error twice†¦one slip-up can wreck a country. † Robert Strange McNamara

Volunteer Tourism but you can choose any subject relative to tourism Essay

Volunteer Tourism yet you can pick any expose comparative with the travel industry - Essay Example A portion of the emotional variables are age, training, monetary status, sexual orientation, and so on and the target factors are social, social, financial, natural ones. In fact a volunteer tourist’s view of a goal should be impacted by both emotional and target factors. An inside and out information on the variables that impact the vacationer demography’s impression of goals can help both the business people and the academicians in this area. Justifications for the Research In flow the travel industry talks, ‘volunteerism’ or ‘volunteer tourism’ is an early thought that is identified with a wide scope of financial, social and natural concerns. During nowadays, the developing individual enthusiasm for the charming yields of elective the travel industry in light of the absences of mass the travel industry has drawn expanding scholarly just as business regard for volunteer the travel industry. On one hand, current the travel industry progressive ly moves its consideration from the regular mass the travel industry to the volunteer the travel industry using the consumers’ enthusiasm for one of a kind the travel industry encounters and then again, the boondocks of the travel industry are continually gone up against with the financial, social and natural concerns while propounding an all embracive definition, of volunteer the travel industry, that fundamentally will characterize its associations with those worries. Since the term â€Å"volunteer tourism† is a greater amount of the speculation of a travel industry idea that fills in as an option in contrast to the idea of a mass regular the travel industry, it seems, by all accounts, to be the reason for other specific the travel industry items, for example, ecotourism, social the travel industry, experience the travel industry, and so forth that incorporate volunteer segments and realness of encounters beyond what traditional mass the travel industry can offer. To be sure however the travel industry and its job as immediate the travel industry specialist organizations are very versatile with the idea of mass the travel industry, traveler industry and volunteer the travel industry are adroitly contrastive with one another, since volunteer vacationers need to â€Å"benefit from uprooted self-comprehension and the opportunity to go past the limits that wildernesses [of the travel industry industries] present† (Wearing, 2001:2). In this manner, though mass the travel industry permits the administrators of the travel industry enterprises to apply command over the tourists’ exercises to stick to the socio-social and natural assurance conventions, to a degree that is more noteworthy than the volunteer the travel industry items permit the administrators, since the opportunity energy expected by the volunteer visitors is in direct stand out from such control. It appears that the travel industry administrators are tossed in interminable battle to make them increasingly adaptable and versatile with these desires meet the tourists’ desires opportunity to go past the impediment of customary the travel industry, as Igor Ackerberg and Parkpoom Prapasawudi state, â€Å"Currently, the division is advancing toward higher commercialization with more benefit situated organizations offering volunteer the travel industry bundles, making the investigation of volunteer tourists’ observation

Tattooing and Piercing essay

Tattooing and Piercing essay Tattooing and Piercing Home›Consideration Posts›Tattooing and Piercing Consideration PostsThesis Statement; Since the world so far has experienced so much of the practices and it everywhere practiced,communities,doctors, literate members of the societies should join hands to teach and advice the young the generations on the effective and less dangerous   body decoration methods.I. The discusion on tattoing, distinction between people who have tattoos and tattooed people, impacts of tattoos on gender and women interpretation on pain tattooing as per Bell.II. The difinition and discusion of paganism, breast implatation and the classification of authorities as discussed by Woodard.‘Tattoo and Piercing Introduction’General Statement;There is an increased cases of body tattooing and pierching in the world today which is raising an alarm on the future of the next generation.More specific context;Its of great concern simply because our young people especially women are losing their motherhood in the name of modern body decorations.Thesis statement;Since the world so far has experienced so much of the practices and it everywhere practiced,communities,doctors, literate members of the societies should join hands to teach and advice the young the generations on the effective and less dangerous  body decoration methods.Supporting ideas;Ensure that dangerous types of tattooes and piercing styles are identified for the people to avoid and also there should be alternative types which are safe for them to practice.I.People who   have tattoes  often have one or more tattoes. They usually have personal images in places which are easily hidden from view. Thus they usually avoid the label of “tattoed person” due to peer or family presure   and the negative societal assumptions about tattoes. Tattoed people on the other hand are those individuals  who have  very bright   or bold   tattooes in obvious places which can be seen easily by people. They socialise with ta ttooist and other tattoooed people within their subculture   avoiding the stares and other numerous looks from the outsiders. Tattoes makes an individual to be unique  and to look totally different from the rest of the people in the society. Those individuals who tattooe themselves do it to   honour their family members and lovers by name or to display  their  religious beliefs.The difference   between the two groups of people   is that it shows how individuals regard tattooes in the community i.e there are those who adore it by walking comfortably before people and with people who are tattooed.Others also feel that being tattooed is a taboo and therefore hide from people.Tattooing   has   an impact   on gender in that for   a long   period it has been associated with men   because of the pain that one undergoes which is said to be sustained by men only.It therefore has an impact on gender in that for those men who tattooe their   bodies   acts as resistance to the common ideals of women beauty. When it come to women tattoo, their   bodies tend be tattoed towards flowers and softer images whereby they normally place them in places such as on the lower back ankle or on their shoulders. But men tattoo themselves in places such as the upper arm. They also choose decorative but strong imagery such as the dragons.These two statements are incompatible in that women tattooes show a act tolerance of pain because of the kind of pain an individual usually undergoes but for men its an act courage and strenght. Originally tattoing was meant for men and that is why women chooses softer images such as flowers.Women also tattoo themselves so as to fit in aparticular religion.II.Paganism is difined as the act of doing things contrary to the normal ways of life. It’s the abnormal part of lifestyle of a person. For instance he describes the act in which the body of a human being is separated from the entire human godliness as the culture of pagans. And as aresult this esep arate body is most likely going to take far extreme and violent attitudes towards the denomination of the body as something that needs artistic modification. Thi is what he termed as paganism. There are several extends in which the contemporally society has towards paganism and this includes the acts of  artistic modification of the body. These modifications are for example the enhancement of the breasts in women which makes them less mothernal and less objects of seual touch; the piercing of the ears; collagen-enhanced the lips  are some of te examples of cosmwtic mutilations. Branding some marks or features in the body which they say are marks of strenght and are sorts of tattoos are also the aspects which the writer depicts as of pagans in the modern world.Woodhard relates the implantation of the breasts negatively with other body fashions. He thus gives disadvantages of this pagan act as being the fact the implanted breasts ceases to be the maternal objects, they become less a nd less objects of sexual touch. This disadvantages taints those women who practices this act and men can view the as being no mothers or wives any more. Thus breast implantation unlike other forms of body fashions such as ear-piecing and collagen-enhanced lips is more healthwise dangerous the women body which otherwise he then describes as paganised when its artistically modified.Woodhard cited other authorities that provided other examples of social phenomenon as comestics mutilation. Here he differentiated between the types of cosmetic mutillation as traditional and modern mutiolation of the body parts. He further said that the traditional mutilation is all the world over as it was and is still practiced by the varoius world tribes.and it’s the community which confers an individual the status of a particular of mutilation but not an individual like the case of the modern mutillation. He arguered that like tattoo and piercing, mutilation can also indicate a group member or allia nce.The other type of body modification the writer talks about are the body artist who practices   skin braiding in Los Angels and New York. They cut three long strips from the fresh leaving it attached to the body only at the top which are later braided and reattached at the bottom. They remain as permanent skin braid.But of all the above types, cosmetic mutilation especially the traditional one offers the greatest insight about the behaviour of human beings. This is simply because it exposes almost all tribes’ practices which its people practices to testify certain status. Thus   it has a purpose on the human body which is most likely able to descibe the behavior of the person with it.

The Traumatic Stress Disorder ( Ptsd ) Essay - 1310 Words

Introduction As humans, our bodies are only designed to take so much before we reach a point where we become damaged. Psychologically, if we experience more then we can handle the results of it are what’s called Post- Traumatic Stress Disorder. Post- Traumatic Stress Disorder, or PTSD, effects a part of the brain that controls stress and nerves, which consists of the Prefrontal Cortex, the Hippocampus, and the Amygdala. Enduring traumatic stress can result in lasting changes to these parts of the brain. Damaging these parts of the brain not only effect the body physically, but can also damage an individual emotionally which effects their personal and social life. The cause for PTSD is witnessing or experiencing a traumatic event. Because everyone sees events differently, specific events cause different levels of trauma. The first case known of an individual suffering from this disorder was after experiencing and living through a Saber Tooth Tiger attack. Not all cases are brou ght on by something as bazar as this. Most individuals suffering for Post- Traumatic Stress Disorder are victims of abuse and discharged war veterans. The things these two classes of people have seen and lived through are beyond imaginable, and are the biggest causes of trauma known. After many more cases started to appear of individuals suffering from past trauma, this disorder was introduced to the American Psychiatric Association during the 1980’s. The American Psychiatric Association containsShow MoreRelatedTraumatic Stress Disorder ( Ptsd )1331 Words   |  6 PagesPTSD Develops from Suicide Attempts Attempted suicide is a highly emotional event. A large portion of the population has to live with the after-effects of their decision on attempting suicide. Even though the general public doesn t realize, failed suicide attempts can often be as traumatic as violent personal attacks that lead to Post Traumatic Stress Disorder. According to the Mayo Clinic, Post-Traumatic Stress Disorder (PTSD) is considered a triggered mental health condition caused by either experiencingRead MorePtsd Or Traumatic Stress Disorder1556 Words   |  7 Pages PTSD or (post traumatic stress disorder) is a relatively new diagnosis but the concept of it has somewhat been of a long history. It was often linked to people who have been exposed to combat or have involved in maternal disasters, mass catastrophes, and or serious accidents, Although little has been learned about the disorder in 1952 the first diagnosis appeared in the official nomenclature when diagnostic and statistical manual of mental disorders. But later changed In the midst of theRead MoreThe Traumatic Stress Disorder ( Ptsd )2891 Words   |  12 Pages Post- Traumatic Stress Disorder Introductory Psychology Psych 1101 - Spring Semester 2015 B. Moser March 30, 2015 Karen C. Lewis Abstract Imagine your worst nightmare. 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ScientistsRead MorePost Traumatic Stress Disorder ( Ptsd )1471 Words   |  6 PagesRunning head: POST-TRAUMATIC STRESS DISORDER 1 Post-Traumatic Stress Disorder Student’s Name Course Title School Name April 12, 2017  Post-Traumatic Stress Disorder Post-traumatic stress disorder is a mental disorder that many people are facing every day, and it appears to become more prevalent. This disorder is mainly caused by going through or experiencing a traumatic event, and its risk of may be increased by issuesRead MorePost Traumatic Stress Disorder ( Ptsd )1246 Words   |  5 Pagespost-traumatic stress disorder? When most people think of the term post-traumatic stress disorder (PTSD) they think of war and returning soldiers. Even though this is true, post-traumatic stress disorder does not only develop in soldier’s returning from war. When you look at the definition of post-traumatic stress disorder (PTSD), you will see that it is a mental health condition that is triggered by either experiencing or witnessing a terrifying event. This means that post-traumatic stress disorderRead MorePost Traumatic Stress Disorder ( Ptsd )1271 Words   |  6 PagesPost-Traumatic Stress Disorder commonly known as PTSD is a mental illness that f orms when one has experienced a traumatic event or an overwhelming event in one’s life. PTSD can have a severe impact on the nervous system. The nervous system can become stuck in the stressful situation and it will be unable to return to its normal state. PTSD has many symptoms such as avoidance, isolation and flashbacks. There are a few treatments for PTSD available and these include medications and therapy. Even

Metaphor Analysis - 1003 Words

Metaphor Analysis The Sea and Dry Land In his Preface to the play, Bolt informs the reader his main metaphors are the sea and dry land, to suggest the supernatural order vs. the human order. The sea is formless, vast, and unpredictable. The land is security, home, order, what is known. Thomas More paradoxically clings to the safety of law and land but finds himself swept by his religious faith out to sea. Bolt did not want a purely naturalistic play, he says, and the metaphors are a way to add scope and philosophic depth, as in a poem. Thomas More is a home-loving man with his house and family in Chelsea and their well-ordered ways. In addition, he is a lawyer who believes in the law as the safeguard of the citizens: â€Å"The law is a†¦show more content†¦43). Politicians are compared to boats on the ocean. Cromwell says of More, â€Å"There’s a man who raises the gale and won’t come out of the harbor† (Act Two, p. 119). He has raised a storm of controversy but tries to remain safe. More predicts that when Wolsey falls, â€Å"the splash would swamp a few small boats like ours† (Act One, p. 35). When King Henry visits More at Chelsea he pilots a new warship down the Thames, The Great Harry, literally exemplifying a threatening ship of state bearing down on the little domestic garden. Metaphors of the Self Related to the water imagery for the supernatural order are images for the conscience or self, a person’s integrity. â€Å"As a water spaniel is to water, so is a man to his own self† (Act Two, p. 123). A water spaniel is attracted to the water; it is his element, just as a man’s self or soul is the element he must swim in. More explains to his daughter that when a man takes an oath, â€Å"he’s holding his own self in his own hands. Like water† (Act Two, p. 140). If he opens his fingers then, breaking the oath, he has lost his self. When Norfolk appeals to their friendship to get More to change his mind, More says, â€Å"only God is love right through, Howard, and that’s my self† (Act Two, p.122). More identifies his essential nature with the mysterious ways of the sea, the supernatural forces, though he tries to cling to the land as long as he can. Animal MetaphorsShow MoreRelatedAnalysis of the Metaphor in the â€Å"Fisherman† Poem by Kurt Brown844 Words   |  4 Pages13 November, 2011 Analysis of the Metaphor in the â€Å"Fisherman† poem by Kurt Brown Life is a fishing ocean. This reveals the activities of man on a daily basis, where man has to go in search of his daily bread and the obstacles that he encounters. Brown’s poem, â€Å"Fisherman,† illustrates the sad condition of man and life’s struggles through the metaphor of a fisherman. Reading the poem makes me observe how life is in this period of recession, where man’s ego is far seen but his contentment is appreciatedRead MoreAn Analysis Of Budge Wilson s The Metaphor 1211 Words   |  5 PagesBudge Wilson’s, The Metaphor, is a bildungsroman that blueprints Charlotte’s transition from a young, moldable girl into an independent woman through juxtaposition, allegory, and symbolism. Charlotte is an awkward seventh grader, who transforms into a well-round tenth grader before the eyes of the reader due to the influence of her teacher, Miss. Hancock. Her mother, calculated and emotionless, is the foil to Miss. Hancock’s wild, u norganized spirit. Charlotte finds herself drawn to Miss. HancockRead MoreThe Analysis : The Birdcage Metaphor980 Words   |  4 PagesThe birdcage metaphor explains how â€Å"the large number of wires arranged in a specific way, and connect to one another, serve to enclose the bird and to ensure that it cannot escape.† This is commonly used to describe systemic racism that plagues today’s institution, whether on purpose or subconsciously. With this metaphor, each wire of the cage represents a system in society that traps minorities in a lower position compared to the dominant group. For Both Hands Tied, Unequal Times, and The New JimRead MoreAn Analysis of Use of Metaphors in Research1376 Words   |  6 PagesTea Party: a new metaphor for project managers An analysis of use of metaphors in research Submitted by: Ram Kumar Dhurkari (FPM/02/04/IT) Ankita Tandon (FPM/02/01/O) The use of metaphor in organizational research is to highlight features of a process by way of comparing and contrasting. 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The title of the novel refers to persecution of the innocent which is highlightedRead MoreAnalysis of Metaphors and Symbols in Fahrenheit 4512249 Words   |  9 PagesFarris 3 Lauren Farris Mrs. Reid AP English 4 21 March 2006 Analysis of Metaphors and Symbols in Fahrenheit 451 Fahrenheit 451, by Ray Bradbury takes the reader to a time where firemen do not put out fires; they start them in order to burn books, because books and intelligent thinking is outlawed. By using a combination of metaphors and symbols in this novel, Bradbury deepens the intricacy of his central them that censorship and too much government control is dangerous, and men should beRead MoreRhetorical Analysis Of `` Catch `` By Chris Leggett Essay1200 Words   |  5 Pagesdepends on what the writer is trying to accomplish. What is most important is understanding what one is writing about and effectively delivering it. 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Carnival Cruise Lines Free Essays

Carnival Cruise Lines is a British-American owned cruise line based in the Doral suburb of Miami, Florida (Carnival Cruise Lines, n. d. ). We will write a custom essay sample on Carnival Cruise Lines or any similar topic only for you Order Now The company offers vacations that appeal to a wide range of lifestyles and budgets. Carnival was founded in 1972 as an independent company by Ted Arison. The cruise line company became known as the world’s most popular cruise line and in 1987 it made an initial public offering of 20 percent of its common stock. The public offering provided the company with an influx of capital that allowed the company to begin expanding through acquisitions. The company formed Carnival Corporation plc in 1994 and Carnival Cruise Lines became its flagship brand (Mission History, 2010). Carnival Corporation has acquired representation in virtually every market segment of the cruise industry. In April 2003, agreements were finalized to combine Carnival Corporation with PO Princess Cruises plc, creating the world’s first global cruise operator. Carnival Corporation plc encompass 12 highly recognizable brands and the company became one of the largest and most profitable leisure travel companies in the world. The company is now one of the 11 individual worldwide cruise ship brands owned and operated by Carnival Corporation plc. The corporation operates 97 ships and Carnival Cruise Lines is its largest and leading brand in North America, based on passengers carried under the Carnival Corporation. Carnival is also the corporation’s most profitable cruise line in the world. The cruise line has 22 ships in operation and two future ships in development. Carnival has 3,800 shore side and 33,500 shipboard employees. *Carnival pioneered the concept of shorter, less expensive cruises. Howard Frank, the chief operating officer of Carnival Cruise Lines, says their ships are called the fun ships because unlike its competitors, Royal Caribbean International and Norwegian Cruise Line, Carnival offers a wide range of activities on board instead of just delicious cuisine (Beesley, 2010). Frank said their innovative new ships feature popular amenities that meet the increasingly sophisticated desires of all guests yet provide a fun and exciting environment for all ages. Carnival hit record-breaking business so far this year. The bookings for the company were the highest they have ever been because of its new booking system. The earlier in advance a passenger’s cruise is booked the more economical the price. A cruise can cost as low as $175-$200 per person in advance. The cruise line also offers last minute bookings at discount prices. Carnival can be cheaper than airfare without the fear of terrorist attacks, excessive baggage fees, delays and extreme boarding procedures or hassles. In 2009, the corporation revenued $13. 2 billion with a net income of $1. billion, and are projected to make their highest profit ever this year. The company carries a record of 3. 9 million passengers and the up-to-date record is the most in the cruise industry. *Executive control of Carnival Cruise Lines is provided by the North American division of Carnival Corporation in Doral, Florida. Carnival Corporation and Carnival plc, the cruise line, function as a single economic entity. They also function through contractu al agreements between separate legal entities (Investor Relations, 2010). Carnival Corporation common stock is traded on the New York Stock Exchange. Carnival plc is traded on the London Stock Exchange and has an ADS on the New York Stock Exchange. Carnival is the only company in the world to be included in both the STP 500 index in the US and the FTSE 100 index in the UK. Carnival Cruise Lines has a hybrid structure divided under Carnival North America, Carnival Australia and Carnival UK. The hybrid structure is under Carnival Cruise Lines which is only one of the brands under Carnival Corporation plc. The corporation doesn’t have a long hierarchy of authority instead it has a few layers of corporate officers and board of directors (Officers, 2010). There are six corporate officers that consist of executive, operating and financial officers, as well as vice presidents of shared services for the multiple brands, general counsel and controller for the corporation. The cruise line only has one executive officer. Gerald R. Cahill is Carnival Cruise Lines’ only president and chief executive officer except for the executives over the Australia and UK divisions. Majority of the company’s employees are shipboard. There is a one-to-three ratio of staff to passenger on every carnival ship, ensuring excellent customer service. Carnival has a horizontal communication amongst the six corporate officers and board of directors. Corporate governance extends from the ship, through the operating lines and senior corporate management to the board of directors. *Carnival is a profitable company and is now the leader in the contemporary cruise sector. The line has launched a $250 million enhancement program on its eight fantasy-class ships. The enhancement will include installation of a water park on board, an adult-only retreat, tropical-themed mid-ship pool area, and other innovative features. Carnival’s former image was a party ship reputation for younger travelers. The cruise line is now known as large, modern and extremely elegant, yet still a profitable and fun line. Historically, Carnival Corporation’s growth has been driven by the expansion of their portfolio of core brands through an aggressive ship building program. Now the brand, Carnival Cruise Lines, competes globally because they invest time, money and effort into product development and wide varieties of amenities on board. The company enhances the excursions offered in port destinations, as well as programs, activities and attractions on the ship. Carnival children programs provide the same level of variety, fun and attraction for their age, as the amenities available to adults. No matter the age, lifestyle or budget the goal is consistent. The cruise line’s goal is to provide everyone with a safe and healthy place to live, work and have fun. Carnival strives to provide an innovative and exceptional vacation experience on land and or at sea (Phillips, 2009). *Last week I sailed on a Carnival Cruise Lines ship to Nassau, Bahamas for a four days and three nights weekend cruise. The Cruise was inexpensive to book for a typical vacation. We were a party of four people and we each only paid around $200 a person in advance. If we would have booked the vacation at the last minute it could have cost each person $300-$400, which is still inexpensive for an all-inclusive cruise. At first you don’t understand how the cruise line makes a profit because almost everything is free except alcohol, soda and excursions. Unlimited food all day and night, shows, the gym, and activities are free. It didn’t take long to realize the company’s strategy on making money. Once Carnival booked the customer at a low price, they up sell the customer with backend products and services that passengers feel are definitely worth spending money on during a vacation. There were additional products and services like an onboard casino, excursions, internet services, and photographers everywhere ready to take memorable pictures to sell. As well as, massages facials, hair treatment, wholesale liquor prices and onboard shops and stores. Carnival provided relaxing services and duty or tax free products. The cruise made lots of money and the marketing cost went down because their exceptional services built loyal customers. The company probably spends more money capturing a customer, maybe even lost money initially on the booking transaction because of the specials and low rates but created lifetime customers in the end. The more products and services a company can offer or sell to a customer, the more valuable they become and the more you can spend on acquiring a customer. Wants you acquire a customer and satisfy their needs, you can gain more from a buying impulse that is pleased and devoted to the company and its brands. How to cite Carnival Cruise Lines, Papers

Mental Health and Communication Terminology

Question: Discuss about the Mental Health and Communication Terminology. Answer: Introduction Acute stress disorder is a response that build up after a short or long exposure to traumatic event. An individual who is experiencing acute stress disorder shows symptoms that can exists for days or months. The symptoms include dissociative, negative mood and avoidance. Empathy has been identified as very important communication qualities and for an individual nurse to provide high quality nursing care service empathy is a requirement. Different research findings have established that empathy is catalyst that help nursing students attain a higher quality of patient-centered education and in practice. Post-traumatic stress disorder happens after experiencing or witnessing a traumatic action military combat, certain death of a close friend among others. Informed consent in the context of research and nursing practice refers to a document that prove willingness of an individual to take part in a research. It is a requirement that the participants should be given adequate information about the treatment or research, the language used in the consent form should be simple and clear to enable participants to make decision willingly about their participation in the study. Acute stress disorder According to World Health Organization. (2013), acute stress disorder(ASD) is a response that a healthy individual develops whenever an exceptionally traumatic event occurs. Patients with acute stress disorder visits health facilities when they are at different phases of acute stress disorder: According to Figley (2013), the first phase is dissociation and it is characterized by lack of emotion responsiveness and dissociation amnesia. The last phase involves the flashbacks of the traumatic events. During the last phase, researcher findings have established that the avoidance of the stimuli acts as a trigger to the remembrance of the traumatic event and it presents with noticeable symptoms such as insomnia, lack of concentration, irritability and anxiety among others (American Psychiatric Association [APA], 2013). According to Perry et al. (2015), 14% of the nurses experiences mental issues ,13% of the nurses were diagnosed with anxiety, 6% were under psychoactive medication and with 65.1% having experienced symptoms associated with acute stress disorder in the last the last 12 months. The findings of the study underline the importance of the need to train and equip nurses who work in a psychiatric wards and mental facilities in general, so that they are able to discharge nursing services in such environment without being traumatized by the situations that occur within their working environment. One of the challenges experienced in the training of nurses is the lack of clinical practicums for psychiatric-mental health nursing involving patients with acute stress disorder. A study conducted by Langham et al. (2016) on training of nursing students using simulation on acute stress disorder revealed a change of negative attitude of students towards mental health patients and highlighted the benefit of improved healthcare services provision by newly graduated nursing students to people with acute stress disorder. Its important for nurses to understand how to manage a nd treat acute stress disorder using different approaches for example use of an approach that encourage physically facing fear, cognitive exposure, lowering of stressors. Empathy Empathy defines our ability to understand the needs of the patient and it forms the basic unit for ethical conduct towards others, it is not possible to exercise sympathy and kindness as a virtue in the absence of empathy (Gault et al., 2016). Empathy and sympathy have sometimes been used interchangeably. However, a clear difference between the two do exist, empathy is intellectual and emotional awareness and fully understanding another persons thought, feelings and behavior while sympathy is the sharing of an individuals feelings and experiences (Bousso et al., 2014). Empathy and compassion are grouped together as a fundamental concept that constitutes person-centered care in nursing. The basic principle of understanding an individuals needs and effort to relieve the suffering summarizes empathy as an attribute of compassion as a concept in the nursing care (RCN, 2014).For example , a cohort study conducted with nurses have established the relationship between empathy and reduced st ress consequences among the nurses working in environment with disturbing experiences such as ICU wards , the study focused on the use of Trait Meta-Mood scale to measure the role of perceived emotional intelligence(PEI) with major focus on quality of nursing services offered by the nurses working in mental health facilities (Langham, Jones, Terry, 2016 ). The study concluded that empathy as an attribute of compassion in nursing is the best indicators of social and emotional support for the mental health patients (Montes Augusto, 2007). According to Webb et al. (2016) there exists a relationship between empathy and reduction in stigma . Adult attachment style was found to influence empathy, the stigma was focused on psychosocial and health concern. With regards to nursing care the empathy is an attribute that are related to compassion as a nursing concept. in conclusion nurses who have empathy are better equipped to handle difficult situations (Adamson Dewar, 2011). Post-traumatic stress disorder Persons experiencing post traumatic disorder (PTSD) has certain clinical manifestation resulting from exposure to extreme traumatic action. The clinical symptoms associated with PTSD include mood swing, feeling of need to be alone, cognition, and changes in excitements. Traumatic events have been defined by Psychiatrists as an event that can provoke sense of fear in an individual or shock due to risk of injury or death according to (Yehuda, 2002; APA, 2013). PTSD was first documented in the Diagnostic and Statistical Manual Disorder,3rd ed. (DMS III) in the year 1980. For example, in a resent cohort study done by Mealer et al. (2007), nurses working in the ICU wards were found to have higher prevalence of PTSD clinical manifestation when compared to the nurses working in general ward. The results from the study findings helps to highlight the importance of creating awareness of the PTSD symptoms and the need to develop interventions to improve the mental health status of the nurses a nd boost ICU nurses career fulfilment. In another cohort study done by Mealer (2007), revealed that 24% of the nurses working in the ICU were positively diagnosed with symptoms of post-traumatic stress disorder and the result was linked to their working environment this was much lower than the 14% recorded among the general nurses, of interest is the fact that the same ICU nurses did not register high amount of stress in life outside their working environment when compared to the general nurses, the study findings would help to address the issues nurses undergo as they render services. Studies have established that experiencing and learning PTSD can challenge an individuals sense of safety resulting to feeling vulnerability among the nurses and the mental health patients. Informed consent Informed consent in the context of research or nursing practice is document that prove willingness of an individual to take part in a research. It is a requirement that the participants should be given adequate information about the treatment or research, the language used in the consent form should be simple and clear to enable participants to make decision willingly about their participation in the study. For example, nurses who would want to engage in clinical studies they should be able to understand the importance of the principle of the consent of archiving data which is another fundamental issue with regards to research ethics. For example, most of the researchers make their data set available to the entire research community by archiving them in the database, and without proper consent from the study participants, this can be matter of a great concern. The participants should be empowered to enable them to make decision on the data storage after the research is done. There are issues to consider including: how long should the participants information be kept before a fresh consent is sought from them to enable further storage? should the details identifying researcher be removed from the recording? Under the guidelines of the researcher are under the obligation to prevent the re-use of identifiable data collected during one particular research and such data cant be used for admi nistrative or commercial purposes according to Miller et al. (2012). There are regulations that governs the recruitment of children as participants in research. Several countries have ratified UN convention on the rights of children, which contain clause highlighting children right to participation. This empowers children on their right to be consulted, right to information, and challenge decision that is made on their behalf this is according to (Alderson Morrow, 2011; Morrow Richards, 1996). Nurses who are involved in a study as researchers should ensure that the children are protected from the risk of distress or humiliation, the best approach to this is by listening to children opinion on what worry them most. When children under the age of 15 are recruited into the study a written consent from the parent is a requirement according to Dickson et al. (2008). Conclusion health facilities and nursing training institution to promote intervention that enhance evidence based practice. High quality nursing care demands nurses understanding and practice of compassionate and empathy when providing nursing services to patients. At the same time it is necessary for the nurses to develop intervention mechanisms when handling patients with mental conditions. proper understanding of the conditions will enable nurses make a well-informed decision regarding treatment or referral of the cases. References Adamson, E., Dewar, B. (2011). Compassion in the nursing curriculum: making it more explicit.Journal of Holistic Healthcare,8(3), 42. American Psychiatric Association. (2013).Diagnostic and statistical manual of mental disorders (DSM-5). American Psychiatric Pub. Bousso, R. S., Poles, K., Cruz, D. D. A. L. M. (2014). Nursing concepts and theories.Revista da Escola de Enfermagem da USP,48(1), 141-145. Figley, C. R. (2013).Trauma and its wake(Vol. 1). Routledge. Gault, I., Reid, G., Luthi, A. (2016). Essential Values for Communication, Compassion and Collaborative Care. Communication in Nursing and Healthcare: A Guide for Compassionate Practice, 1. Hoge, E. A., Bui, E., Palitz, S. A., Schwarz, N. R., Owens, M. E., Johnston, J. M., ... Simon, N. M. (2017). The effect of mindfulness meditation training on biological acute stress responses in generalized anxiety disorder.Psychiatry Research. Kane, J. C., Adaku, A., Nakku, J., Odokonyero, R., Okello, J., Musisi, S., ... Tol, W. A. (2016). Challenges for the implementation of World Health Organization guidelines for acute stress, PTSD, and bereavement: a qualitative study in Uganda.Implementation Science,11(1), 36. Langham, G. W., Jones, M. P., Terry, A. (2016). Transforming future nurses through simulation in mental health nursing.Journal of Nursing Education and Practice,7(4), p96. Montes?Berges, B., AUGUSTO, J. M. (2007). Exploring the relationship between perceived emotional intelligence, coping, social support and mental health in nursing students.Journal of Psychiatric and Mental Health Nursing,14(2), 163-171. Perry, L., Lamont, S., Brunero, S., Gallagher, R., Duffield, C. (2015). The mental health of nurses in acute teaching hospital settings: a cross-sectional survey.BMC nursing,14(1), 15. Webb, M., Peterson, J., Willis, S. C., Rodney, H., Siebert, E., Carlile, J. A., Stinar, L. (2016). The role of empathy and adult attachment in predicting stigma toward severe and persistent mental illness and other psychosocial or health conditions.Journal of Mental Health Counseling,38(1), 62-78. World Health Organization. (2013).Guidelines for the management of conditions that are specifically related to stress. World Health Organization. Yehuda, R. (2002). Post-traumatic stress disorder.New England journal of medicine,346(2), 108-114.

Pascal`s Triangle Essays - Blaise Pascal, Combinatorics,

Pascal`s Triangle Blas? Pacal was born in France in 1623. He was a child prodigy and was fascinated by mathematics. When Pascal was 19 he invented the first calculating machine that actually worked. Many other people had tried to do the same but did not succeed. One of the topics that deeply interested him was the likelihood of an event happening (probability). This interest came to Pascal from a gambler who asked him to help him make a better guess so he could make an educated guess. In the coarse of his investigations he produced a triangular pattern that is named after him. The pattern was known at least three hundred years before Pascal had discover it. The Chinese were the first to discover it but it was fully developed by Pascal (Ladja , 2). Pascal's triangle is a triangluar arrangement of rows. Each row except the first row begins and ends with the number 1 written diagonally. The first row only has one number which is 1. Beginning with the second row, each number is the sum of the number written just above it to the right and the left. The numbers are placed midway between the numbers of the row directly above it. If you flip 1 coin the possibilities are 1 heads (H) or 1 tails (T). This combination of 1 and 1 is the firs row of Pascal's Triangle. If you flip the coin twice you will get a few different results as I will show below (Ladja, 3): Let's say you have the polynomial x+1, and you want to raise it to some powers, like 1,2,3,4,5,.... If you make a chart of what you get when you do these power-raisins, you'll get something like this (Dr. Math, 3): (x+1)^0 = 1 (x+1)^1 = 1 + x (x+1)^2 = 1 + 2x + x^2 (x+1)^3 = 1 + 3x + 3x^2 + x^3 (x+1)^4 = 1 + 4x + 6x^2 + 4x^3 + x^4 (x+1)^5 = 1 + 5x + 10x^2 + 10x^3 + 5x^4 + x^5 ..... If you just look at the coefficients of the polynomials that you get, you'll see Pascal's Triangle! Because of this connection, the entries in Pascal's Triangle are called the binomial coefficients.There's a pretty simple formula for figuring out the binomial coefficients (Dr. Math, 4): n! [n:k] = -------- k! (n-k)! 6 * 5 * 4 * 3 * 2 * 1 For example, [6:3] = ------------------------ = 20. 3 * 2 * 1 * 3 * 2 * 1 The triangular numbers and the Fibonacci numbers can be found in Pascal's triangle. The triangular numbers are easier to find: starting with the third one on the left side go down to your right and you get 1, 3, 6, 10, etc (Swarthmore, 5) 1 1 1 1 2 1 1 3 3 1 1 4 6 4 1 1 5 10 10 5 1 1 6 15 20 15 6 1 1 7 21 35 35 21 7 1 The Fibonacci numbers are harder to locate. To find them you need to go up at an angle: you're looking for 1, 1, 1+1, 1+2, 1+3+1, 1+4+3, 1+5+6+1 (Dr. Math, 4). Another thing I found out is that if you multiply 11 x 11 you will get 121 which is the 2nd line in Pascal's Triangle. If you multiply 121 x 11 you get 1331 which is the 3rd line in the triangle (Dr. Math, 4). If you then multiply 1331 x 11 you get 14641 which is the 4th line in Pascal's Triangle, but if you then multiply 14641 x 11 you do not get the 5th line numbers. You get 161051. But after the 5th line it doesn't work anymore (Dr. Math, 4). Another example of probability: Say there are four children Annie, Bob, Carlos, and Danny (A, B, C, D). The teacher wants to choose two of them to hand out books; in how many ways can she choose a pair (ladja, 4)? 1.A & B 2.A & C 3.A & D 4.B & C 5.B & D 6.C & D There are six ways to make a choice of a pair. If the teacher wants to send three students: 1.A, B, C 2.A, B, D 3.A, C, D 4.B, C, D If the teacher wants to send a group of "K" children where "K" may range from 0-4; in how many ways will she choose the children K=0 1 way (There is only one

Ludvig Von Mises essays

Ludvig Von Mises essays Ludwig von Mises: Defender of the Free Market Ludwig von Misis thoughts on human behavior, socialism, and money and credit have had a major impact on economic thought. He championed true free markets and is seen as a defender of liberty. Former President of the United States Ronald Reagan said Ludwig von Mises was one of the greatest economic thinkers in the history of Western Civilization. Through his seminal works, he rekindled the flames of liberty. As a wise and kindly mentor, he encourages all who sought to understand the meaning of freedom. We owe him an incalculable debt(Mises Institute). The remainder of this paper will outline the life of Ludwig von Mises. This will be accomplished by describing the social, political, technical, and economic environment that influenced his ideas. A description of his major ideas in economic thought will be presented. Next, the people and ideas that influenced his approach to economics will be addressed. Finally, the paper will conclude with an assessment of Ludwig von Mises co ntributions to economic thought. Overview of the Life of Ludwig von Mises Ludwig von Misis was born on September 29, 1881 in Lemberg, Austria. He attended a private elementary school, the public Akademishe Gymnasium in Vienna from1892 to 1900. In 1900 Mises entered the University of Vienna. On February 20,1906 he received a Dr. Jur degree, a Doctor of both Canon and Roman Laws, from the University of Vienna. When Mises attended the University, it had no separate economics department; the only way to study economics was through law (Mises Institute). From 1907 to 1914 Mises was employed as an advisor to the Austrian Chamber of Commerce. His first major thesis, the Theory of Money and Credit was published in 1912. In 1913 Mises was awarded the position of Privatdozent (unsalaried lecturer) at the University of Vienna (Mises Institute). Mises academic pursuits were interrupted from ...

Service facilities - service and process analysis Assignment

Service facilities - service and process analysis - Assignment Example The clinic uses the first come first serve basis to transform incoming patients to into served customers. The clinic is likely to be using the pull systems in its production process to transform incoming patients into served customers. In a typical clinical production process, tasks and operations are linked together into a series of production flow-charts without the patients having to waste time or delay while waiting to receive attention from caregivers. In the value stream indicated above, the clinic seems to be using the first-in-first-out (FIFO) method that links the processes into a pull system. When the patient arrives at the clinic, s/he is given a form to fill personal information and describe the ailment, the form is then time stamped and placed on a tray. After completing the form, the clerk attaches it to the patient file and arranged in a stack of files based on the stamped time. Subsequently, when a nurse finishes with the current patient, the next patient is selected from the stack of files in the order of arrangement. The goal of the FIFO pull system is to ensure that the patients waiting in the queue for services remain in the system and are served in the order in which they arrived the FIFO system. The FIFO system limits the number of patients who use the service based on the time and resources available. In an ideal situation, once the FIFO system is full, the first process of admission is stopped in order to avoid overwhelming the nurse practitioner in the diagnosis and treatment of the patients. However, this is difficult in this scenario, given that the patients walk into the clinics without appointments and reservations. The main factors that patients view as critical-to-quality (CTQ) when they visit the clinic include satisfaction with the treatment they receive from the hospital, high nursing response rate in serving the patient and time spend in the queues while waiting to receive treatment from practicing nurse or on duty MD. These

Marketing Research Coursework Example | Topics and Well Written Essays - 3000 words

Marketing Research - Coursework Example among others. Therefore, it is essential for the universities to investigate about the perception of students regarding their offerings. In-depth knowledge about the perception and experience of students will allow universities to bring in necessary changes in the education pattern and syllabus. In this report, the perception of students about the offerings of University of Wolverhampton will be identified. In order to identify the same, this study will undertake both primary as well as secondary research. The secondary research will be done with the help of books, journal articles, newspaper and other authentic electronic sources. On the contrary, the primary research will be carried out with the help of survey process. The research instrument to be used for collecting the data from the respondents will be questionnaire. The reason behind employing questionnaire for the purpose of collection raw data is that it will allow smoother collection of bulk data (Coombs and Hull, 1998; Hess e-Biber, 2011). Moreover, the cost to be incurred and time required for the survey will be comparatively less. Conversely, other research instruments such as observation, case study or focus group interview will not be able to serve the purpose fully as these instruments does not support collection of bulk data and are mostly inclined with qualitative research. Furthermore, these studies will require more cost as a result of that the most feasible technique is questionnaire survey (Hitt, Ireland and Hoskisson, 2010). Once the research instrument is selected, the next task is to choose the sample population and sample size. The sample population in this context will be the students of the university. The total sample size will be 100. The sample size has been determined with the help of Raosoft software and considering the convenience range of population which was 134. The confidence level used for selecting the candidates is around 95%. The report will finally draw a conclusion base d on the result of the questionnaire survey among the students. Marketing Research Report Introduction This report seeks to investigate the perception of students of University of Wolverhampton. The study will be about how the students of the university perceives about the different factors of the university. The factors such as their thoughts on the university fee, education quality, quality of faculty etc. In this report, the feedback of the students pertaining to the views, perception and experience of the students will be recorded so as to identify their overall outlook about the university. On the basis of the findings, the study will draw a conclusion and will make some recommendations. Sampling Sampling is a process by which a subset of the population is chosen (Deming, 1996; J. Gliem and R. Gliem, 2003). It helps researchers to gain an overall perception of the overall population. According to Thompson (2012), sampling consists of selecting some part of a population to obser ve so that one may estimate something about the whole population (p. 1). Since, the study aims to get insights into the perception of students about university; the sample population for this study will be the stude

Strategic Business Management and Planning in EasyJet

Strategic Business Management and Planning in EasyJet EXECUTIVE SUMMARY: The main objective of topic is the critically evaluate future challenges of EasyJet in the 21st century and recommendation to achieve the goals in future. 1. Introduction: Easy jet is the leading cheapest flight service company in European Airline Companies. The mission of the company is to offer Low cost airline service to the masses. Easyjet was established by Sir Stelios Haji-Ioannou in 1995 .Easy jet is the fourth leading European airline, the UKs leading budget airline and one that contests the number two LCC in Europe. Easyjet board had been disagreement of extension with his creator sir stellios since last two years (daily mail 2010). Newly joined(2010,July 14th ) chief executive Carolyn McCall with aid of easy jet chairman sir mike rake made a deal with brand licensing (daily mail 2010). She is very fresh for airline industry. Now I am going to critically evaluate how she is going to face future challenges ahead of her. Source: Map of the destination points www.easyjet.com 1. a) Strategy: in art of war book sun Tzu giving answer for what is strategy? A way of thinking; an aware and deliberate process; a concentrated implementation technique; the art of ensuring future success. According to Mintzberg H., (1994) Strategy is a unified, comprehensive, and integrated plan and designed to ensure that the basic objectives of the enterprise are achieved. A strategy or general plan of action might be formulated for broad, long-term, corporate goals and objectives, for more specific business unit goals and objectives. Easy jet believes that people make the difference. Its through the efforts of all our people to deliver our four strategic priorities such as Safety is our No.1 priority, Build Europes No.1 air transport network, Develop a winning customer proposition, Deliver low cost and maximise margins that we will realise our vision: to become the best low fares airline in the world.(Easyjet 2009) 1. b) Strategic Business planning: Strategic business planning serves to bridge the gap between development goals and planning for implementation of specific tactical measure. Internationalization: Welch and Luostarinen (1988), defined as the process of increasing involvement in international markets. Strategic management: Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. (Lamb, 1984: ix). Internationalization and strategic management: Welch and Welch (1996) have tried to develop a longitudinal theoretical model to identify the interrelationships between the two flows of international business inquiry, that is, They give meaning of strategic foundations (knowledge, skills and experience, networks, etc.) of the enterprise and its external environment, and identify planned and unplanned routes to internationalization, with networking important in both. They conclude by calling for empirical studies that specifically focus on strategy and internationalization Process interconnections (Welch and Welch, 1996: 25). Bell et al (1998): Internationalization and Business Strategy EasyJet have influenced by both internal and external environment in any strong grow stage. Internal environment: decision-maker characteristics has more influence in easyjet. We can say particularly sir stellos founder of easyjet and who has 38% share in easyjet. He had been last two years dispute with easy jet board for expansion of easy jet. (Thisismoney,2010).he has no problem with strategy of easy jet. EasyJet announced that it had agreed to purchase the entire share capital of GB Airways from the Bland Group. The deal was worth  £103.5 million and was used to expand EasyJet operations at London Gatwick Airport (anna.euro,2007) Easyjet has grown internationally acquiring GB airways on 25 october 2007. Sir stellos not happy with board accounting policy. He didnt like approach of board single cash generating unit. He insisted to be a he macro-economic climate to benefit of all shareholder.(abtn 2009) EasyJet had reached an agreement on the pace of growth with Sir Stelios after he had questioned the strategy. The LCC now plans to increase future capacity by 7.5% per annum, following yearly increases of 15% from 2005 to 2008 and will increase its fleet to 207 aircraft by 2012. Sir Stelios declared himself a lot happier with the carriers shift to a more modest growth strategy and insisted it was more resilient than that of Ryanair, which cancelled a large order with Boeing in 2009, though it will continue to receive aircraft from previous orders for several years to come.then he changed his mind and resign from the board on may 2010 and again start his backward, too much over speed of growth plan(capa 2010) Easy-jet influence by management competencies: No stability management in easyjet due to the action of sir stellos .management changes four year who worked hardly to develop the company Andy Harrison punished by sir stellos who has more share in the company. Sir stellos concentrated on account department he changed account management people. The shake-up will result in all three of the companys top jobs changing within the space of a year, following the departure in May of Jeff Carr, Easyjets chief financial officer(uk.yahoo,2009) .(abtn 2009) http://uk.finance.yahoo.com/news/easyjet-unveils-management-shake-up-ftimes-9106396619e0.html rapid management change create the conflict between management and employee External environment: Global influence: (Richard L. D,aft 1997 ) explaning that No company out-of-the-way from global influence. All international company influenced by global governing body. OPECs (Organization of the Petroleum Exporting Countries) set prices of oil and gasoline. OPECs globally influencing the airline industry.(tucker l,2008) CAA (Civil Aviation Authority) and IATA (International Air Transport Association) those bodies regulating the airline industry all over world. BAA is a leading airport monopoly company. We own six airports in the UK including the largest, London Heathrow, and we have interests in a number of others overseas. IATA and CAA fixing or reviewing price fare the airlines(price regulation). EasyJet Claims that (CAA)Regulator Favoured BAA Over Fees and supporting monopoly company(gardian,2009 pg 28) Global warming: Global warming refers to the documented historical warming of the Earths surface based upon worldwide temperature records that have been maintained by humans since the 1880s.Its Is the combined result of Anthropogenic (Human-Caused) emissions of greenhouse gases and solar irradiance in exchange According To The World Meteorological Organization (WMO), The Decade Of The 2000s (2000-2009) Is the warmest one record. The global mean surface temperature for 2009 IS Currently Estimated at 0.44  ° C/0.79  ° F above-the 1961-1990 Annual average of 14.00  ° F C/57.20 (Ecoearth2009), Volcanic ash cloud: Global warming may prompt more hazardous geological events such as volcanoes, earthquakes and landslides, scientists have warned- Prof McGuire (telegraph2010) acid rain: volcanic explosion can change the Earths climate both for short periods and long periods. Volcanoes that release large amounts of sulfur compounds as sulfur oxide or sulfur dioxide in the atmosphere more strongly than those that eject just dust. The sulfur compounds are gases that rise easily into the stratosphere. Once there, they combine with water (limited) available to form a mist of fine droplets of sulfuric acid (volcanoes 2010) Andy Harrison said that Easy Jet is planning to cut CO2 emissions by 50% by 2015.The aviation industry have an excellent record in reducing the environmental footprint of aircraft. Todays aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts. Now we are planning the next generation that will help towards taking the plane out of the emissions equation. Easy Jet is already setting the environmental standard in the airline industry. Our fleet of 131 aircraft has an average age of only 2.3 years the youngest of any major airline in Europe. We have recently called for over 700 of the dirtiest aircraft to be banned from Europes skies (ecojet2010) Ash cloud crisis: Andy Harrison gave Q3-IMS-2010-Analyst-presentation-final report saying that how global warming affected the easyjet limited. Significant impact on results from volcanic ash 7,000 flights cancelled impacting one million passengers Estimated cost and lost contribution  £65 million Future challenges on 21st century: Drucker p., (2007) observe that In the middle of 19th century they exposed to many radical changes as we compare to this transition period. As during world warII many structural changes have been occured,then here comes the second industrial revolution started. According to Drucker argumentation, the future is not soo far because for the formation of business strategy there are five social and political certaintiesThe collapse of the birthrate in the developed world, changes in the distribution of disposable income and a redefinition of corporate performance, international competitiveness and the rising conflict between economic and political reality.Then he looks at the leadership requirements, the characteristics of information revolution, Productivity of knowledge worker and finally their responsibilities in the system management. Rivals for EasyJet now airberlin grown as a competitor in eroupe region looking share price movement on 3rd November 2010(capa2010a). The Challenge Facing (mccall) tougher has-been made by exchange at Ryanair CEO Michael OLeary WHERE IS planning a move to larger Airports near city centers, scrapping A Strategy is based Solely less-costly, out-of-town airports (businessweek2010) Stability management competence frame in EasyJet. McCall will also want more boardroom stability following a spate of resignations. Chairman Colin Chandler and Finance Director Jeff Carr resigned in 2009, Stelios and his nominee Bob Rothenberg stepped down in May and Cor Vrieswijk, the operations chief, quit two weeks ago after just 3 1/2 years at the company (businessweek,2010) There is a some money changes in management last two years. Globalization impact: The impact of globalization will lead to make a major challenge strategically to culture and language in the environment business Managing Across borders: The main creteria of an organisation is to survive in the 21st century and to succeed the workforce in business environment. Revolution of Information Technology: The usage of internet, e-commerce and wireless are supported by a new world of infrastructure. Security issues and increase demand for knowledge worker in an oranizations. Leadership Challenges Generational leadership managing an older workforce, as well as the digital generation Sustainability Defending todays environment and addressing consumers needs The developing world responding to a changing economy Diversity leading a workforce comprising ethnic minorities, mature workers, etc Globalisation managing an extended workforce, and social responsibility. Organizations facing rapid change, unprecedented global competition, unpredictability and the constant threat of acquisition. At the same time, it is becoming increasingly aware of corporate social responsibility and global sustainability challenges in the broad sense. The 21st century is one in which we will need a servant leaders more than ever. It is difficult, fascinating and full of possibilities. If organizations are to thrive and survive, they must innovate. They need all the energy and creativity of their people. This requires a revolution in culture in the workplace the workplace that limit, deter the poor and those that release energy, enterprise and spirit. They also need to be led by world citizens. The best people want to work for ethical organizations that meet the needs of society and avoid prejudice. Sustainability focus on environment, charity corporate and social safety in EasyJet: Environment: Easyjet is giving high priority for environment safety. To be environmentally efficient in the air and on the ground as well. To lead shapes a greener future for aviation. Charity: EasyJet supports a charity of the year. The airline gives a corporate donation and provides access to staff and passengers to raise funds, and promotes the charity through brand awareness. Following a Europe-wide staff vote, EasyJet is proud to announce that our current charity of the year is the Alzheimers Society. Corporate and social Safety: Safety is our first priority for both customers and staffs. Easyjet aims to provide its customers with safe, good value, point to point air services and believes in the goal of excellence of achievement in all its activities. Easyjet sees starving for excellence in environmental, social and ethical activities as a key behaviour for a successful and sustainable business Recommendation: Entrepreneur: the person who has great vision with innovation with optimistic personality. An entrepreneur is a person in charge of creating value, not only for him, but also for his investors, clients and for the society Entrepreneurship: entrepreneurship, which is defined as the pursuit of opportunities, acquisition of resources, construction of a team and discovery of markets adapted to offer the specific product (Dr.Zacharakis A,2009) Why it is important for Entrepreneurship: Its very important for global entrepreneurship to monitor the projects over all. Loyalty to customer, employee and government also paying right tax. To compete and set the goals to meet the globalization competitor To develop a acquire company. Bell et al.,(1998) state that organic growth and acquisition are good tool to make organization successful in internationally with entrepreneurship skill of management. Strategy: 1 Diversification strategy: Pils F (2009) discussing about Diversification, impact of diversification, advantage of diversification .diversification for company is a form of corporate strategy . It aims to increase profitability through higher sales volume resulting from new products and new markets. Diversification can take place either at the business unit or enterprise level. At the business unit, it is more likely to develop into a new segment of an industry where the company is already at the firm level, very interesting to enter a promising venture outside the scope of Business Unit. Sir stellios have been insisting about future of fleet expansion. When the fleet and the route to increase, we have more customers in the summer (six months) and festivals time, remaining six months, flights are in the ground(Businessweek2010). My opinion sir stellios has matured person in airline industry and also stellos Haji-Ioannou is a member of the New Enterprise, a group established to advise the Conservative Party on business policy (market watch2007). He is not against strategy of the company but against fleet expansion (capa2010) .so McCall can go for other sector diversification expect fleet. She has to considered about rivals also, when rivals increasing the fleet and route, mccall also has go for it. Otherwise she cant compete with her rivals .now easy jet share growing. Now main rival of EasyJet is ryanair share reduced in Europe.(capa2010a). Good news for easyjet: Ryan air, the second airline in the United Kingdom, announced its intention to reduce the ability of winter in the UK by 16% compared to November of 2010, outlining the decision will result in the loss of over 2 million Passengers at airports across the UK during the winter of 2010 on a year-on year basis. (capa2010b). New deal with sir stellos brand licensing ,easy brand not for flight,easyjet can use ther purpose aswell. new deal creates a lot opportunity for new ceo Carolyn mccall .she can go for cobranding, removing ancillary revenues(the so called 75:25 rule), freedom for easyJet to lease-in non easyJet-branded aircraft to meet operational requirements within annual limits without the need for easyJet Group consent,new product and new services.(capa2010c). Strategy 2: According to Sun Tzu art of war: If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. Strategy: 2 divided boards strategy. Its not a best strategy not when the dissenter controls nearly 40% of the voting stock (capa2010) Sir Stelios is used to make his way. He now argues for drawing on growth. In some ways it may be perfectly justified in seeking to improve his win by EasyJet, a company that has not paid any dividends money although it has generated considerable revenue from the IPO, as well as royalty payments. In this regard, his argument against the expansion only up batteries if a more static fleet would turn into immediate dividends and will continue to provide under Sir Stelios strategy slow growth. He probably did his homework, he believes (and other shareholders) would be the winners, if not in the long term, at least in the coming months. However, so far it seems to be still in the minority, as the company continues to occur. If following a public campaign as now seems likely it will surely be disruptive. A public war is not what every company needs. The company is difficult enough as it is. The board of directors and chief executive officer of the airline however insist that the growth agenda had been agreed before Stelios commonly alleged change tack probably because of the difficult situation. The Chairman, Sir Michael Rake, in a letter to shareholders on 18-May-2010, said: The Board is both surprised and disappointed to find itself in a public debate over strategy as Sir Stelios and I had agreed principles of engagement in May 2009 specifically to avoid such situations. In the view of the Board there are simply no grounds for a dispute. New CEO insisting Easyjet never paid dividend. Stelios rising question our rivals paying the dividend, why cant we do that? (Business week, 2010) Strategy 3: (osama el kadi 2008) strategizing using sun tzu art war. About stunning growth : strategizing the easyjet pocess of negotions,sales and innovations.easy can develop the company international level with most sucessful. strategizing Wynn Ellis said that EasyJet still has capacity to enlarge capacity 5 percent to 10 percent a year, an analyst at Numis Securities in London with a hold recommendation on the stock.McCall needs to weigh the interests of all shareholders in making her decisions and be prepared to stand up to Stelios if necessary. The U.K. market may be relatively mature but there are opportunities in overseas markets. (Business week, 2010) Easy jet share growing well in Europe (capa2010a).easyJet shares were up 1.3%, while airberlin was up 1.2%. Ryanair shares lost 0.4%, with the carrier reporting strong traffic growth. Aer Lingus shares dropped 1.3%.So mccall strategizing the company to make stunning growth using this method. Conclusion: After resovling the dispute of brand licencing with sir stellos ,carolyn mccall got more support from shareholder; because the deal creates more corporate-governance flexibility in EasyJet decision making in future. She got bit releaxed achieveing deal with founder easy jet .now she has to concentrate set up the managemtment competence framework. If she follow servent leadership at this present.she can resolve all the conflict in organization easily get the way to obtain new corporate strategy to achive vision with orgnational people.as I discussed in recommendation she can choose any one the strategy or both. My opinion she can go for diverfication and strategizing.because she is has strong negotion power(Sun Tzu: The ultimate art of war is to restrain the opponent without fighting.), sales techniquie (I can see her ability from gmg grop development , her vission and care about sustainability(gardian,2010)) and innovation. finally:mccall has to have answer for this question, what ma kes a business functioning in this sector victorious? While deciding diversification. Referencing: 1. Abtn(2009), easyjet article,accessed on 4t November2010 , 2. Anna.aero (2007), easyjet acquiring gb airways, accessed on 5th November 2010, 3. Bell, J., Crick, D. and Young, S. (1998) A Holistic Perspective on Small Firm Growth and Internationalisation, paper presented at the Academy of International Business Conference, City University Business School, London, April. 4. Businessweek (2010), easy jet eco must slow flee expansion, accessed on 6th November 2010, 5. Capa (2010), easyjet eco reviewing business model, 6. Capa (2010a), easyjet sharemarket,accessed on 6th November 2010, 7.Capa (2010b), End of an era: Ryanair continues shift away from UK/Ireland , accessed on 6th November 2010, 8. Dr.Zacharakis A (2009) What is entrepreneurship? accessed on 6th November 2010, 9.Drucker,p.,(2007), Management challenges for the 21st century, Butterworth-Heinemann, revised edition, great Britain. 10. Ecoearth(2009), glabal warming accessed on 4th of November 2010, 11.Ecojet(2010), easyjet_ecojet,accessed on 3rd November 2010, 12.http://www.easyjet.com/EN/Environment/index.shtml 13. Irvin B.Tucker( 2008)Microeconomics for Today, south-western cengage learning,sixth edition,Canada ,pg: 265 14.Guardian, 18 March 2009, pg 28 easyjet claims BBA overfeesgardian newpaper,London. 15. Guardian(2010) carolyn-mccall-sustainability, accessed on 4th November 2010, 16. Henry Mintzberg(2000) The rise and fall of strategic planning,british library catalog,great Britain. 17. Osama EI-Kadi (2009) Negotiations, Sales and Innovations leading to stunning Growth, , accessed on 4th November 2010, 18. Lamb, Robert, Boyden Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall, 1984 19. Market watch(2007) , Parties clash in corporate credentials battleaccessed on 5th November 2010. 20. Richard L. Daft,(1997) Organization Theory and Design, south-western cengage learning,10th edition,Canada,pg:210 21. Telegraph (2010), climate change accessed on 4th November 2010, l 22. Volcanoes (2010), volcanoes, accessed on 5th November, 23. Thisismoney (2010), easyjet , accessed on 4th November 2010, 24. Welch, D. E. and Welch, L. S. (1996) The Internationalization Process and Networks: A Strategic Management Perspective, Journal of International Marketing 4(3): 11-28. 25.Welch, L. S. and Luostarinen, R. K (1988) Internationalization: Evolution of a Concept, Journal of General Management 14(2): 34-55. Biography: Suntzu art of war

Creative Writing †Belonging Essay

The clear, bright and enlightening blue skies greet my face as I ponder through my thoughts in my head. The sun blossoms it’s radiating sunlight, which glisten and reflect off the tranquil, wavy sea to reveal elements of a mystifying, inexplicable, yet convivial world. My heart beat pulsates through my ears†¦ so silent and blissful this world of beggaring-description, words could not hope to utter moments like these. It was the idea of confronting, change and experience which led me to this endeavouring challenge of discovery. In preceding life, â€Å"discovery† was but a mere artwork to me; its extravagant detail painted an image which took me to a new world of the unknown. Its colours merged and intertwined, creating infinite pathways for life to take me far beyond the norm. But, it was just a painting. Vibrant as the sky could ever be, inhabitants of birds and seagulls cluster amongst the sky’s surface to shadow various regions of radiation. Numerous shades of varying size, shape and darkness swam steadfast past my eyes, stimulating diverse light shades across the sea surface. I travel along a path to encounter countless fish as their scales unleash myriad hexagonal-structured reflections, capturing every single colour of the rainbow. I touch the water and an instant sensation crawled through my fingertips, as the water almost desiccated back down my finger, revealing wondrous ripples. The constant expansion and flow of ripples developed into motions of diffracting sunlight which followed a distinct pattern of iridescent white light. The sea so pure, its reflections illuminated my face with the pattern of the undulating water flow. A flash before my eyes re-writes the memoirs of my past life – solitary and confined to the one passageway of safety and security. Ironic is it not? That such an introverted life could lead to the feeling of belonging to something ordinarily worthwhile, or to conduct a life of normality. I still hear a screech suddenly exerted from the fancy convertible making an unceremonious turn, piercing the dusk, still fog of night. The periodic fear of tomorrow, dreading what society had in stall for me. A vision of â€Å"my world† was painted bit by bit, colour by colour and section by section; a world of drifting into the crystalline sea far beyond human sight. It shimmered into this blazing, crimson sunset that protrudes colours of red, white and tinted blue clashing and smashing, latticing over and over again, against one other only to produce an amalgamation of beautified hope and warmth, resulting in this augmentation of sanctity, safety and assurance. A world I longed to belong†¦ I always questioned myself, repeatedly over and over and over again about my identity, destiny and independence. Was it really necessary to do what I did? To precariously determine my own destiny, where life was to be lived unknowingly? To see my father tremulous and mother on her knees, with her hands drenched in tears. A sudden emotion of fear and regret struck my heart in its centre, but also a sigh of relief. I was suddenly brought back to reality by the roar of the motor. The consistency of ripples flowing causes my reflection to distort with the scaly and incandescent rays from the schools of fish and the sun’s protruding rays of warmth and somewhat, hope. I closed my eyes for a few seconds to relax and enjoy this free moment†¦ 1|Page Jason Chan Year 12 Ms. Sake However, I felt a drop of water plummet on the right side of my cheek. My heart froze for a micro -second, dreading to open my eyes as I assumed for the worst. I hear the deafening silence of the waves, on the brink of a complete halt in their tranquil motion. No longer did the extravagant light shower the crystal sea, nor did the birds flourish over the sky. Foul-coloured fluffs of clouds conquered the remaining essence of light the sky had to offer. Cataclysmic roars of thunder clashed in every direction, ringing my ear drums heavily like lava and debris suffocating the mountain sides. â€Å"My world† I belonged to flashed for one second and I saw the usual back gate with a pathway leading my innate mind to the cataleptic regret. It was then I compelled myself up knowing it was and is finality. I remember clearly tilting my head to the side, seeing the sun’s arms reaching through the minute openings of my curtains, greeting my face and mind, pondered with thoughts and feelings of beggaring description. My face heated up, my hands trembled, my fingers shook hysterically as I held the key to freedom, and a drop of water plummeted from the right side of my cheek onto the pure, hue labelled, â€Å"Father and Mother†. That final tear symbolised the very last essence of me, only to distribute out and smudge the ink. Nevertheless, I told myself my world is and always will be created by me, so I relieved myself of intense emotion and wiped my tears away, got my bag and strode with pride to my new world. The sight flashed again, bringing me to a world of catastrophe, as lightning collapsed from the sky as if Zeus had deliberately done so. My fear multiplied as fast as the rain drops fell. I felt a gush of aggravated wind fly past my hair at a ghastly speed. A continuation of heaviness impeded my stability as the turbulent sea rocked like an exacerbated avalanche. It was as if the glistening, crystal sea has become the enemy, the hardship, a hurdle to overcome – my world had become my enemy. I grasp the sides of my capsule with my sweat-bear hands, clenching in fear for my life. Spontaneously, words of my cataleptic regret begin surging in and out, left, right and centre of my mind†¦

Grand Targhee Ski Resort Essay

What is service culture? â€Å"Service Culture† is â€Å"a shared purpose where everyone is focused on creating value for others inside and outside the organization.† (Ihara, 2011). In this paper, we will discuss how the management of Grand Targhee created a service culture, how fun relates to establishing a service culture and which product Grand Targhee is successful and why. According to the Case Study, you can see that the management of Grand Targhee created service culture based on customer satisfaction. Their target market is aimed to people prefer more individual and personality services. To rely on 4P of Marketing (Product, Price, Place and Promotion), they made themselves became unique. Product, they know their liabilities and their disadvantages therefore they tried to differentiate themselves. Their disadvantages are firstly, they have 3,000 acres but they only got 4 full-sized lifts, which is half if compared to Jackson Hole’s. Secondly, their locatio n does not allow them to have the development of real estate around their area to attract customer. However, they created their service culture based on their disadvantages. They have their unique riding program which brought the turnover from $8,000 to $15,000 in three months of seasons. Their services made their customers enjoyed the time they spent in the ski private lessons to have fun and make they feel more confidence about themselves. They help their customers excess what their want which are goods or services that are not necessary but that customer’s desire or wish for. (Monroe County Women’s Disability Network). They make sure their customers are satisfied with the services they provided. It’s obviously that they success with their pricing which worth their services. That’s why 100% their customers come back for seconds. In addition, their promotion campaigns are really good. They sponsored for schools ski programs in local. Their successes with their Kid Programs lead their attractive to more customers for their private lessons services. The W ord of Mouth (passing information from one person to another person) is a really powerful tool to advertise their services without any expenses for media. If the Kids from schools sponsored joined the Ski lessons and interesting to continue those lessons, they would let their parents know, and their parents would tell their friends too. The factor â€Å"fun† relates to establishing a service culture through their programs to their staff morale. They are successful with their Kids programs. It’s obvious that their programs must be really fun so it could attract children and kept them running smoothly. Besides it, the fun factor also involved in their staff morale. They make the job of every single one in the business felt comfortable and enjoy their job. They did not make the pressure on every department; instead, they graded and motivate their staff by performance and payment. That is the reason why they can push the rating of ski patrol from 44% in five years ago to 88% in last year. The product Grand Targhee focused on to create interaction between the guests and employees is their private Ski lessons. This service is successful because they create the connection and commitment between their staff-customers and themselves. They paid their instructors rely on customer satisfaction and returning business, that will be the large encourage to their staff do their jobs at their best. They motivated their staff, from the parking lot attendants to ski patrol, make them feel they are a part of the establishment. Targhee now can control their services quality at the highest level. Their staff will try as much as they can to excess customers satisfaction. You can see that they are also successful with their effective marketing plan which is when management is communicating effectively with guests, employees, and community leaders. (Brown, 2007). They made their staff did as they expected. They made customers kept coming back for them. The ski schools from other resorts run as loss leader but not for Targhee. They are more concentrate into their private lessons programs with the good leadership therefore their ski school brought 4.5% of revenue and their net earnings is 30.1%, double to national average. To sum up, Targhee created a service culture very unique. They rely on their customers satisfaction. They make the differentiation between them and others places whom has greater advantages to them. They has an effective marketing plan based their Product, Place, Pricing and Promotion. They know how to develop their potential and turn their disadvantages into their opportunities. References: Brown, D. R. (2007). The restaurant manager’s handbook. Ocala: Atlantic Publishing. Ihara, A. (2011, 06 26). Up Your Service. Retrieved 02 04, 2013, from Up Your Service: http://www.upyourservice.com/blog/service-culture/service-culture-what-does-i

Essay about Health Promotions Among Diverse Populations

Running Header: Health Promotion Among Diverse Populations 1 Health Promotions among Diverse Populations Sheila S Erickson RN Grand Canyon University: NRS-429V-OL191 June 20, 2015 Health Promotions Among Diverse Populations 2 Marginalization of the Native American population is a result of colonialism; they were considered to be ignorant and hostiles by the â€Å"White† settlers, forced to live on reservations, lost their culture and values through assimilation and stripped of their rights in society. Segregation, Social Darwinism, and other discriminatory practices have led to the marginalization of Native Americans, resulting in the lowest standard of living in the United States, high rates of alcoholism, and a significant loss of†¦show more content†¦(Furlov, B. Paskus, L.) Mental Health is of the highest concern along with the following: ï‚ · Cancer, Heart Disease, and Diabetes are the top three galling afflictions. ï‚ · Unintentional injuries, Chronic Liver disease, chronic lower respiratory disease follow close. ï‚ · Stroke, Suicide, Nephrosis and chronic Nephrotic Syndrome are in the top ten. ï‚ · Unfortunately, Influenza and Pneumonia have to be figured into the mix as well. Perhaps since the time the Europeans first traded alcohol with the Native Americans, it began the downward spiral effect that they are feeling today. It has been said that alcoholism is an epidemic among the Native America. Alcohol is no longer sold on any Reservation due to the issue. The American Indian and Alaska Native people have long experienced lower health status when compared with other Americans. 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