Implement person centred approaches in health Essay

1. Explain what is meant by ‘Person Centred Values’ It is to ensure that an individual is at the centre of their care and in control of the planning and support, upholding and promoting dignity, choice, individuality, respect, rights and privacy, independence and partnership. 2. Explain why it is important to work in a way that embeds person centred approach It is important to work in a way that embeds person centred approach in order to promote individuality , this allows the individual to make their own choices and decisions. This also enables them to understand the consequences as well as the possible risks of such decisions and choice that may relate to their own health and well-being. 3. Explain why risk taking can be a part of person centred approach Taking risks should not exclude a person from participating because the benefit can outweigh the risk. The ability to recognise, access and manage risks is essential to a person’s physical safety. It is the duty of a care provider to support the independence of the individual and manage any associated risks. Once the individual has made a choice, a risk assessment can then be put into place and recorded in the care plans. 4. Explain why using an individual’s care plan contributes to working in a person centred way Just as our needs change, so do those of the individuals we support. It is important to recognise that as needs change, the support which is provided will also need to be reviewed regularly, to see if any changes or adjustments are required. You have a responsibility to listen to the  individual, and to hear what they are saying, to write down any information about the change or support in their care plan and contact your supervisor or manager if this is likely to have an impact on the level, or type of care and support that is provided. 5. Explain the importance of establishing consent when providing care or support Consent should be gained for all activity, even if you were getting clothes out for an individual, you should ask for their consent, Consent helps to promote dignity, stops abuse, and allows the individual to make their own choices . It is essential for people not only to give their consent, but also to fully understand what they are consenting to, and the implications of this. People have become more comfortable with the idea of being asked for their views and consent. If no consent is given then you cannot proceed with the care. It is illegal to carry out a task without consent, or to put pressure on the person and go against their wishes. Consent can be implied verbal or written. Gaining consent protects both the carer and the person against legal challenges. 6. Explain what steps should be taken if consent cannot be readily established A person’s capacity to give consent should be assessed at the time the consent is required. Sometimes the person may not understand the choices they have or what is being asked of them. We must make sure as care workers that we do our best to help the person understand as much as they can. In the case of most of the individuals we care for, the individuals are usually asked to give consent, but if consent is not able to be given by the individual, then family members may give consent on their behalf. If a family member refuses to give consent to something that would place the individuals health in danger ,you would immediately need to contact your manager and ask them for advice, and to speak to the individual or family about any concerns. In general when seeking consent from the individual, if a person does not understand the question and every effort has been made, the next of kin is usually asked. If a person has a mental health disorder  such as dementia or a learning disability such as autism an advocate may be able to give consent for them. 7. Describe how active participation benefits the individual Active participation is essential to a person’s well-being and happiness, it allows the individual to think about what they can do for their self. It allows the individual to socialise and have relationships with others, and stops them from isolating themselves. It promotes independence and can help enhance the quality of the individuals life. 8. What kind of barriers is there that may prevent active participation? The kind of barriers are learning difficulties, physical disabilities and language barriers. You need to find ways to reduce barriers to activate participation by physical aids, communication aids and visual aids. 9. Explain why a workers personal view should not influence an individual’s choice A workers personal view should not influence an individual’s choice because it takes away the individuals human rights, and their ability to make choices for their self, It can affect their self esteem, it takes away the individual’s dignity, respect and fairness. It does not allow the individual to have their own thoughts and beliefs. 10.Describe how to support an individual to question or challenge decisions concerning them that are made by others That depends on the mental capacity of the individual you want to support. First, you must get their permission and then you must get them to express as exactly what help they feel they need. Then you can offer further information, suggestions, and a plan to challenge such decisions. You could offer to be their spokesperson if they weren’t confident enough to speak out, or to accompany them to any hearing or appointment. If the  person is mentally impaired, you would have to get their signed permission to speak and act on their behalf before any health or social care workers would listen to you. Because of issues of confidentiality, you either have to be next of kin, or obtain powers of attorney or guardianship. 11.Explain how individual’s identity and self-esteem are linked with well-being People come from different back grounds and have different views and needs. In order for older people to reach their maximum potential, their basicphysical and psychological needs should be met first. People have a chance of feeling good about them self if they are respected, encouraged to be independent, actively take part in traditions associated with their culture and religious beliefs. 12.Describe attitudes and approaches that are likely to promote an individual’s well-being To work in partnership to achieve and set goals that are realistic,  encourage individuals to develop and gain confidence in order to feel good about themselves and raise their own self esteem by communication with positive encouragement and active listening. Helping the individual to develop as much independence and assertiveness as they can. creating and maintaining a positive environment with interesting activities and pleasant surroundings.

Analysing Financial Statement of Gul Ahmed Textile Mill LTD Essay

OBJECTIVE: Objective of our analysis is that we are a bank and we will provide loan to Gul Ahmed because Gul Ahmed has applied for a loan, so we are going to check the credit worthiness of Gul Ahmed by analyzing their financial statements in detail to see whether providing loan to Gul Ahmed will be appropriate or not. COMPANY PROFILE: Gul Ahmed is one of the largest home textile manufacturing companies in Pakistan. Since its inception in 1953, the company has been a trend-setter in the Pakistani textile industry and has serviced a diverse range of customers across the globe. Gul-Ahmed is a completely vertical textile mill comprising of  state-of-the-art spinning, weaving, yarn-dyeing, piece-dyeing, printing (pigment and reactive on rotary as well as flat bed), stitching, embroidery and quilting facilities. The vertical structure gives Gul Ahmed much better control over the quality of its products as compared to other mills. Apart from the state of the art production facilities, Gul Ahmed is also equipped with the latest effluent treatment plant, caustic recovery, steam recovery and waste heat recovery plants. This makes Gul Ahmed one of the greenest and most socially responsible textile mills in the region. Gul-Ahmed’s product range is quite diverse, and includes sheets, comforters, multi needle quilts/duvets, decorative pillows, window hangings, table & Kitchen Linen etc. Gul Ahmed also has the capability to do foam-back/black-out curtains and lining, as well as acrylic coating and flocking. TEXTILE INDUSTRIES OF PAKISTAN: The Pakistan textile industry total export is around 9.6 billion US dollars. The textile industry contributes approximately 46 percent to the total output or 8.5 percent of the country GDP. In Asia, Pakistan is the 8th largest exporter of textile products providing employment to 38 percent of the work force in the country. However, the textile industry currently faces massive challenges. The textile sector enjoys a pivotal position in the exports of Pakistan. In Asia, Pakistan is the 8th largest exporter of textile products. The contribution of this industry to the total GDP is 8.5%. It provides employment to about 15 million people, 30% of the country work force of about 49million. The annual volume of total world textile trade is US$18 trillion which is growing at 2.5 percent. Out of it, Pakistan’s share is less than one per cent. The development of the Manufacturing Sector has been given the highest priority since Pakistan’s founding with major stress on Agro-Based I ndustries. For Pakistan which was one of the leading producers of cotton in the world, the development of a Textile Industry making full use of its abundant resources of cotton has been a priority area towards industrialization. At present, there are 1,221  ginning units, 442 spinning units, 124 large spinning units and 425 small units which produce textile products. Pakistan’s textile sector earned US$5.77 billion during the 2003 year, compared with US$5.577 BILLION OF 2000-2001 indicating a growth of 0.69%. The total exports of textile sector in 2004 were US 5.7 billion which shows 2.5% growth it increase to 4% growth in 2005 as compared to 2004.The textile sector shows 8% negative growth in 2006.The negative growth continue in 2007 aslo with the value of 5%.The textile sector shows 15% growth in 2008. Now we will discuss the main reasons of crisis in textile industry step by step in detail. a. Lack of Modernize Equipment Moreover, critics argue that the textile industry has obsolete equipment and machinery. The inability to timely modernize the equipment and machinery has led to the decline of Pakistani textile competitiveness. Due to obsolete technology the cost of production is higher in pakistan as compared to other countries like India, Bangladesh & china. b. Raw material Prices Prices of cotton & other raw material used in textile industry fluctuate rapidly in Pakistan. The rapid increase in the price raw material effect the cost of production badly. The increase in raw material prices fluctuate rapidly due to double digit inflation. Sealand Logistics Solutions is helping textile oriented comanies with the help of logistics solutions in importing modern equipment and make valuable connections with reliable leading raw material provider at very competitive prices. INDUSTRY OVERVIEW Textile industry has the biggest share of Pakistan exports from raw material to finished goods in different global markets. During FY 2011-12 the country’s textile exports have drastically reduced by 10% to $12.529 billion against $13.975 billion of FY 2010-11. One of the major causes of underperformance is the persistent electricity and gas load shedding plaguing the industry which has hindered the performance and competitiveness of the textile industry. The consumer sentiments in US and EU remained bearish, causing a decline in textile related purchases. Up till March 2012,  global textile exports declined by 9.4 %. A major reason for this was excess stocks built up by the retailers and stuck up within the supply chain. It took almost a year for the supply chain to free itself from legacy stocks. Finally activity has started to pick up across large retailers in the west and we expect to see significant improvements this year. AUDITORS: The present auditor is Hyder Bhimji & Co. Chartered Accountant for Gul ahmed Textile retire and wait for other appointment, they have been winning the trust of Gul ahmed from 2009 to till today before that till 2007 were Gardezi & Co. Chartered Accountant. The Auditor statement for 2012 was as Balance sheet, P & L, Cash flow and other comprehensive income statement were in accordance with the Company Ordinance 1984, in our opinion proper books of account have been kept by the company’s ordinance, 1984. IMPORTANT KEY POINTS: Mr.Zain Basheer, Director of GAMT and son of Muhommad Ali Basheer Chairman of GAMT when found out that price of yarn was about to increase at the start of the 2012 year, realized that purchase of yarn in bulk quantity can result in big profits. So, he decided to purchase yarn in big quantity and as he planned GAMT invest a huge amount in buying yarn. But luck was not really in their favor and the price of yarn falls down with a big margin and they face a real difficult time and as a result their Cost of Sales increases which results in big losses in 2012 as compared to 2011 in which they hit the gigantic mark of 26 billion Rupee which made them the best textile in this era. Their Expenses also increase because they paid the big amount in Murabaha also in 2012. Interest Expenses and Taxation also shows the clear difference in 2012 from 2011 that also was one of the reason of losses. If you see on the vertical analysis Equity section their Capital and Reserves increase that is why the loss which fall to -1.25 from positive figure 5.23 hard to figure in overall equity section but the reserves was at the beginning of 2012, which means it was covered in 2011 and by the end of 2012 their reserves are less because of huge loss. PERFORMANCE EXPECTATIONS: Performance expectation after analyzing the financial statement of Gul ahmed is very good compared to any other textile mill. The Company’s sales amounting to Rs. 25,064 million is declined by 1.46% a compared to the corresponding year. Drop in exports have been compensated by increase in local sales. Decline in gross profit is due to the inflation without any corresponding increase in selling prices. During the fiscal year (FY) 2012 tight financial conditions, weak confidence and fiscal consolidation in various advanced economies hampered the economic progress. Many emerging economies were also hit by decreased investment and anticipated growth uncertainty, which led to equity price declines, capital outflows and currency depreciation. As perth World Economic Forum, the world GDP growth on YoY basis will drop from 4% in 2011 to about 3.5% in 2012. Domestically, GDP for FY 2012 was 3.7% (FY 2011: 3%) as per Economic Survey of Pakistan 2012. The increase was mainly due to the growth in commodity producing sectors, specially the agriculture sector in the country.Total investment and exports showed a significant contraction. The total investment, as a percentage of GDP, has fallen to 12.5% in FY 2012 (FY 2011:13.1%), which does not bode well for the future productive capacity of the economy. Inflation in June 2012 was 11.3% (June 2011: 13.1%) on YoY basis which was due to increase in energy and oil prices, supply disruptions due to heavy rains earlier at the start of the fiscal year and increased borrowings by the government. During the first half of the year 2012, State Bank of Pakistan (SBP) reduced the policy rate by 200 basis point lowering it to 12% and kept the rate unchanged during the second half. The reduction of 200 basis point was made to improve the falling private investment which is compromising the medium term productive capacity of the economy, and to control future inflation. After assessing the impact of reduction in the  first half, SBP realized that continued energy shortage is a major factor behind low demand for private credit for fixed investment. Return on Equity shows also a clear increasing trend for GATM, Equity is growing as it is a growing industry and in 2011 it shows a great impact in equity as it was the year which change the history for GATM they cossed the gigantic mark of 25 billion rupee then in 2012 it is slightly decreasing. Sales in Millions Lawsuits and contingencies: The Group owns and possesses a plot of land measuring 44 acres in Deh Khanto, which is appearing in the books at a cost of Rs. 64 million. The Group holds title deeds of the land which are duly registered in its name. Ownership of the land has been challenged in the Sindh High Court by some claimants who claim to be the owners, as this land was previously sold to them and subsequently resold to the Group. The claim of the alleged owners is fictitious. The Group is confident that its title to the land is secure and accordingly no provision has been made in these financial statements. The Group has filed a suit in the Sindh High Court for recovery of Rs.33.409 million (2011: Rs. 33.43 million) included in other receivables. The Group’s management and its legal counsel are of the opinion that the case will be decided in the Group’s favour and as such no provision has been made there against. The Group has filed a Petition in the Sindh High Court against order passed by the Board of Trustees, Employees’ Old-Age Benefits Institution (EOBI) for upholding the unjustified additional demand of payment raised by EOBI for accounting years 2000-01 and 2001-02 amounting to Rs. 50.827 million (2011: Rs. 50.827 million). This demand has been raised after lapse of more than two years although the records and books of the Group were verified by the EOBI to their entire satisfaction and finalization of all matters by EOBI. The Honorable Sindh High Court has already restrained EOBI from taking any action or proceedings against the Group. No provision has been made there against in these financial statements as the Group is confident of the  favorable outcome of the Petition. The Group has filed a Constitution Petition in the Sindh High Court against the City District Government of Karachi for striking down the unjustified demand of payment of Ground Rent of Rs. 10 million. The Honorable Sindh High Court has already restrained the City District Government of Karachi from taking any coercive action against the Group. No provision has been made there against in these financial statements as the Group is confident of the favourable outcome of the Petition. INVESTMENTS: By looking at the financial statements of GATM, we don’t find any unwise investment made by the company. The following information from cash flow gives a clear idea about all current cash generating from cash flows for the following year. Addition to property,plant & equipment. Would you recommend a buy/sell/hold on stock given on the current price stock prices? Why? Price targeted have been updates at GATM, if you see the present condition as investor’s overview Earning per share at year ended 2012 was (1.89) and P/E ratio was (11.17), a negative EPS numbers are usually reported as â€Å"not applicable† for quarter on which company reported  a loss. Investor buying a company with negative P/E should be aware that they are buying a share of a company that has been losing money per share of it’s stock. For now it is hard to recommend buy of stock unless it is better to hold it’s stock for some time because gulahmed past performance had been better on scale. What is Company’s secret? Gul-ahmed has always work on bringing innovation to the product development because they know the importace of being tech-savy and innovative from decades they have been working with the latest technology of that era. The installation of first full automatic wider width Air jet looms, 21 color rotatory printing machines and a modern laboratory in entering into 21st century, Another world-class idea came to our mind and retail outlet Ideas open in every part of the country. They have always been working on their U.S.P to make it better than others and it had paid off. At present they are working on high tech saving machines which is fully computerized and functions task of more than 20 men and this machine is only owned by GATM in Pakistan, this played major part in crossing gigantic mark of 25 billion rupee in 2011 which is by far the best output by any textile industry in Pakistan. Being tech-savy is the spirit implies two opposing forces of providing fast and flexible response to c ustomers, yet building efficient mechanisms and systems that are efficient and waste-free. The concept is to provide the right product and information, at the right time, in the right amount, in the right manner, while maintaining high standards of efficiency and cost control. IMC practices this contradictory idea in our daily activities to control their capital locked in inventory and to maintain a healthy customer relationship. Q7: Is it a growing/declining industry? It is a growing industy because if you see their progress from when they start they have reached the top of textile industry and serving it’s customer from more than last 50 years, they have always come up with new technology and innovative ideas. One of the current creative idea is, a 136.17 MW private power plant at Korangi Industrial Area of Karachi. The  project is a joint venture of Gul Ahmed Group, Toyoda Tsusho Corporation of Japan, International Finance Corporation (IFC) and Wartsila Diesel Oy of Finland. Gul Ahmed Energy Limited is backed by â€Å"GUL AHMED GROUP† which is one of Pakistan’s leading industrialist / business group since 1948 with a much diversified portfolio of trade, manufacturing, banking, industries, businesses and investments. Business ventures range from Finance, Energy, Beverages, Real Estate, Information Technology and Textile (the Group’s main forte) The Group is involved in the manufacturing of cotton yarns, grey and fini shed cloth and textile made ups and is one of the leading exporters of textile products from Pakistan Some of the companies forming part of the Group are provided below: Interpretation: Earnings per share is that amount you earn on every single ratio gulahmed is order to grab them and organization like gulahmed tries to maintain their goodwill with investor rather than giving them extra incentives and in 2012 they are negative, which is imposible for EPS because no one can pay negative value. CONCLUSION & FINDINGS: We as a Bank have walked upon a decision that we should gave the loan to Gul-ahmed after studying their financial statements they are a very growing organization. If we see their present condition in 2012, they are in loss but this was due to one bad decision by Director of GAMT which was made to amazed the world once again after 2011 gigantic mark sales in 2012 but it did not paid off. Financial ratios shows a slight change except R.O.E, E.P.S and P/E Ratios which are negative in 2012 as GAMT was in loss in present year. Before that E.P.S was growing and in 2011 it was 9.42 which is a very healthy earning per share.

Law in relation to Data Protection Essay Example | Topics and Well Written Essays - 1250 words

Law in relation to Data Protection - Essay Example In the present set-up of the society, a lot of people's data are misused by others for money laundering, loans, misrepresentations and other similar occurrences which sometimes creates unfavorable scenario those who owns such data. In doing such, the people who handle data must realize that they are the ones who are being trusted to keep such variables and their primary concern is to keep those as confidential as possible. The case of Creative is no different from the aforementioned premise as they deal with numerous data from the people who in one way or the other factors for them to generate income. In this case, they must bear in mind that they should be responsible in storing and keeping such entries. Also, the awareness of Creative that they are accountable to the law should there be cases of leakage and mishandlings of data. In dealing with similar occurrences, the example of Creative computers suggests that this company has the freehand of access of data from both the buyers and sellers of the computers. Upon reviewing their process of data, one might say that Creative Computers is organized in sorting the information of data from the buyer and seller which is a practical way of referencing. In this case, the data would help Creative computers track transactions that entered the company and therefore it is very crucial to have these kinds of data. Also, several factors including the profile of the person who sells the computer unit is a vital data for Creative Computers as this kind of practice assures them that the quality and the origin of the computer units to be sold. It is a common thought that computers do not have serial numbers and they are not subject for registration like vehicles in which in case of loss and similar instances could be traced down because of its plate numbers. The move of creative company to obtain details from the two parties would also help them locate the sellers if in case there are problems that would arise-instances such as warranty concerns, theft and other related phenomenon are of big help in resolving these kinds of problems. The sorting out of data is indeed a good step for the sake of classification which would prevent confusion in the future should there be changes in the company or with these two parties. However, in handling these data, there are a lot of queries that are in need of answers. There are things that are needed to be clarified in order to ensure that the data that are being obtained are kept within the prescribed bounds of law. On the second thought, Creative Computers must be aware that there would come a time that problems might arise with regards to handling of data. There are scenarios that might confuse Creative Computers with regards to handling of Data. For example, a certain customer who bought the computer from the seller wishes to obtain the information from the seller as police authorities accused the latter as involved in fencing as it was known to them that the computer set was stolen. The problem is, does creative computers owns the right of divulging the information to the buyer Another scenario would be there is a mistake committed by the seller as he sold the other item rather than the intended one. To be able to obtain the computer set

Effective Behavior Support Assignment Example | Topics and Well Written Essays - 2000 words

Effective Behavior Support - Assignment Example Materials from presentations available on certain websites have also been studied. In end of the article, a conclusion has been drawn to present crux of whole discussion. Research Methodology The data is taken from various research journals, books, and magazines. The publications mostly published after 2000 A.D have been studied for discussion and literature review. The author has tried to review most recent studies regarding effective behavior support. Literature Review Many scholars and researchers have written on the topic of effective behavior support. Effective academic instructions should emphasize on facilitating students success during tenure of their teaching in schools (Scott et al., 2002). This will support the students in obtaining better results and show responsible behavior towards their studies. Li (2000) has argued that students are affected by school environments as well as community outside the school premises. As students spend their life in different environments, they are influenced by different settings such as family, peer group, school etc. Within their family, children learn basic things of their life – things like eating, speaking, behaving with family members and outsiders. Christensen (2003) has found that a number of research studies indicate that the extent to which students feel connected to their school, feel connected to their home, feel connected to peer groups, is the extent to which their achievement is predicted to be successful. Social and economical conditions also affect the behavior of students and degree of participation in the school activities. Hourahan (2000) finds through his research studies that students belonging to working class in USA had more language problems than the students coming from wealthier families. Gao (2000) has also described the impact of social status on the intercultural communication regarding Chinese in Australian education institutions. In this backdrop, socio-economic status plays a significant part in determining the chances of success for the students. Why effective behavior support is needed? Effective behavior support (EBS) is adopted by different nations (Safran, 2006). It is a comprehensive approach that focuses on prevention of negative behavior through careful and systematic educational programs. This approach supports students all over the world to decrease negative and antisocial behavior (Sugai & Horner, 2006). This approach is applied not only to individual students but also to entire school setting. It has also received positive response from institutions across the world. The effective behavior support minimizes the problem behavior (Carr et al., 2002). It involves respectful, constructive, proactive, and educative behaviors that bring positive changes in society as well as in behavior of the individuals. Behavior management is highly dependent on the educational background and social set up. Scholars have noted a number of behavior problems in st udents. To get a crystal clear picture of this behavior, classroom and non-classroom settings have been studied. Researchers emphasize that behavior support plays vital role in success of students and has positive impact on the environment of the school. Effective behavior support demands for improvement in the school atmosphere that helps students achieve maximum results. Positive behavior support incorporates a number of strategies which aim at gaining significant social and learning outcomes. Approaches to behavior

LEGAL SKILLS CASE ANALYSIS COURSEWORK Essay Example | Topics and Well Written Essays - 3000 words

LEGAL SKILLS CASE ANALYSIS COURSEWORK - Essay Example 18 14 Question 19 15 Question 20 16 References 18 Question 1 The filed case of Manslaughter (Unlawful Act Resulting in Death) was conducted in a petrol filling station. The situation led to the death of the attendant of the petrol filling station, who was being robbed by three masked men. Among the three men, two robbers, who were carrying deadly weapons, threatened the 60 year old attendant, being completely unaware that he was a patient of heart disease. In order to defend himself, the 60 year old attendant had no other choice but to press the alarm button. The alarm did manage to make the masked robbers run away from the spot, but the shock later caused the death of the attendant after the police arrived due to heart attack. After 11 months, the three masked robbers confessed that they had attempted to rob the attendant. Correspondingly, the original trial took place on June 20, 1983 in the Crown Court of Newcastle-upon-Tyne (University of South Pacific, 2002). Question 2 The actu al trial began in the year 1983 at Crown Court at the Newcastle-upon-Tyne, where the trial judge was Glidewell J. (University of South Pacific, 2002). Question 3 In the original trial, Nolan was convicted for offences, which encompassed robbery, attempted robbery and manslaughter among the prime. Accordingly, it was learnt that Nolan was sentenced to a six year imprisonment for offence of robbery, seven years for attempted robbery and nine years custody for manslaughter. Also, his sentence versed that all these penalties would be executed congruent to each other. Thus, altogether, Nolan was sent to nine years of imprisonment (University of South Pacific, 2006). Question 4 In this case, there were three appellants and all of them were sent to imprisonment for more than one felony. The appellants included Brian Dawson, Stephen Thomas Nolan and Ian Walmsley. On the other hand, it has been observed that Dr. Hasan, who was the consultant doctor of Mr. Black, was aware of his patient†™s health condition. Moreover, on the day when the incident actually took place, Dr. Hasan, after a through check-up, affirmed that the heart condition of Mr. Black to be stable. Hence owing to these aspects, he was a prime individual in this case and can be considered as the main respondent in the court of appeal (University of South Pacific, 2006). Question 5 As per the instances of the event, on 20th of June1983, the court of Appeal handed down its final decision, wherein the three convicts were penalised according to their contribution in the crime. Dawson was penalized with 9? years of imprisonment; Nolan was sentenced to nine years of imprisonment; and Walmsley was sent to 7? years of imprisonment (University of South Pacific, 2002). Question 6 As per the case, it was identified that F. J. Muller, Q. C., Helen Paling and J. Evans acted as counsel for the appellants since he had all the evidences of the actual medical condition of Mr. Black, who died because of heart attack. Accordingly, Lord Justice

ACC Group Case Study Example | Topics and Well Written Essays - 500 words

ACC Group - Case Study Example For Claire's Antiques, this order is very important because without they would not be profitable and would have to layoff many workers.The company now has to consider its alternatives, the main assumption that we have during this consideration is that Claire's Antiques cannot have a budget based on speculations of money that is not there yet.If a rebid is to take place, it could be possible for the competitors to lower their price, thus Claire's Antiques should clearly refuse the rebid. In this the consumer would have more time to think the decision through and compare the two companies.One thing that Claire's Antiques can do is to offer more services, such as after sales service. This would make their offer more interesting even though the price is higher. Claire's Antiques should find out what type of service is important to the customer and include them in their sales process. This would help validate the higher price being charged by them. A discount can be offered if the custome r is willing to pay cash or make the payment upfront, that is as soon as the goods are received or within a week of delivery.Every company has a weak point; Claire's Antiques should find out about the weak point of their competitors and use this to their advantage. There are many things that you need to consider before actually making the bid and once you have done so, you need to sit back and see how the competitors and the customer reacts.

Should be universal health care covarage Essay Example | Topics and Well Written Essays - 750 words

Should be universal health care covarage - Essay Example This universal health care is determined in three critical ways including: what services are covered, who is covered and how much cost is covered. The question arises, â€Å"should be universal health care coverage?† has a long heated debate. It is no more a secret that health care costs are far greater than any other costs and are also spiraling out of control I various countries. Countries are now spending more per person on health care as compared to housing and food. Insurance premiums are also increasing on a much faster pace than inflation. This in turn prevents economic growth and less money is left with businesses to hire more or raise the amount of workers. The following debate would now discuss whether a complete takeover by government of health care should be undertaken or not. A national database that is centralized should be developed which makes treatment and diagnosis easier and efficient for doctors. Doctors usually maintain their own record of patients in thei r offices. This is also one of the reasons why we have to fill out a lengthy form which has health records, whenever we visit a new doctor. This has several problems. For instance, it is wasteful in terms of both money and time. Secondly, patients may forget, lie or may not be able to describe problems precisely of the past. Whereas doctors require precise information to undertake a proper diagnosis of the patient. Therefore, a national system that is centralized would help us to do analysis of the data that once seemed impossible. This will further lead to increased diagnosis efficiency and medical advances. The main argument that arises because of the database that is centralized, is that some insurance providers may not provide coverage if they find some previous medical issues. By providing universal health care coverage, healing the patient would be more concentrated by medical professionals rather than on malpractice liability and insurance procedures etc. Doctors also need to practice medicine that is defensive in order to avoid getting sued. There are physicians that are also found to be leaving this profession as they have to handle all types of non-medical issues. A health system that is universal would also allow various nurses, doctors and other medical professionals to focus specifically on patients and matters relating to them that are most important. Our health care also has one of the biggest drawbacks, i.e. patients with a current or past medical condition like asthma or cancer are not able to gain health coverage in an affordable range. On the contrary, in case of universal health care, people are already healthy and those who take personal care will also be liable to pay for those who are obese and do smoking. It is because universal health care means that costs will be divided on all citizens regardless of their need for medical care and health. Those who have a proper diet plan, do not drink, do not smoke and do regular exercise have fewer health problems. Therefore universal health care should not be given as healthy people then question as to why they should be punished when they are already living their life in a healthy way. Health care systems that are universal vary from one government to the other and their involvement in providing health and care insurance. Universal health ca

Intro to criminal justice Coursework Example | Topics and Well Written Essays - 750 words - 2

Intro to criminal justice - Coursework Example The Exclusionary rule prevents the government from using evidence obtained in a violation of the constitution of the United States. This applies to evidence gained from illegal search and seizure. Furthermore, the court may not apply the rule to exclude illegally acquired evidence where the cost of exclusion outweighs the deterrent benefits. An example is Herring Vs United States of 2009 in which officers in a coffee county arrested petitioner Herring based on a warrant listed in the neighboring Dale county database. A search carried out by the police yielded drugs and gun. However it was later revealed that the warrant had been recalled several months earlier. There is also the case of Arizona VS Evans of 1995. The other cases include Weeks Vs United States in which the Supreme Court unanimously held that the seizure of items without warrant from a private residence is a violation of the constitution. There is as well the case of Davis Vs United States of 2011, the Escobedo Vs Illinois and finally the case of Mapp Vs Ohio of 1961. It referrers to a situation where a police officer who is suspicious of an individual temporarily detains the person and moves his hands lightly over the suspects outer clothing to find out if the person is carrying a concealed weapon. If the police officer feels something that seems to be weapon, the police may then reach inside the victims clothing. Some of the cases that have been associated with stop and frisk in the Supreme Court are include the case of Terry Vs Ohio of the 1968. The case came up when a police officer observed three individuals engaging in a conduct suggestive of robbery. He approached them patted one of them and got a gun. Other cases include the United States Vs Place of 1983, United States Vs Montoya de Hernandez of 1985 and Michigan Vs Chesternut of 1991. Motor vehicle search may only be done under some narrowed circumstances. For example only after the

Business enviornment Essay Example | Topics and Well Written Essays - 2000 words

Business enviornment - Essay Example The counter for the Planned Economy is the Mixed Economy. The Mixed Economy has provided an opportunity to the private stake-holders to invest and contribute in the economic development of the country. The balance of power and equilibrium is maintained between the private and public stake-holders. The economic policies formulated are implemented only after the incorporation of the recommendations of the private stake-holders. The production capacity of the private sector is non-conditional, and the private companies have the right to avail any business opportunity locally and internationally. The contribution of the private sector is therefore tremendous under the concept of mixed economy. The mixed economy offers freedom to private- sector produce and expands as per their plans; however this is strongly discouraged under the concept of planned economy. The overall economic performance of the country is assisted by the contribution of the public and private sector, and it is importan t for the government to take lead and monitor the business plans of these sectors. The private sector is basically interest-driven sector, and many significant and critical factors of the country's economy are ignored by the private-sector while defining their economic targets and production plans.

Employee Empowerment and Motivation Essay Example for Free

Employee Empowerment and Motivation Essay Employee empowerment is the process of enabling or authorizing an individual to think, behave, take action, and control work and decision making in autonomous ways. It is the state of feeling self-empowered to take control of ones own destiny (Heathfield, n.d., 1). In other words, giving the employees the power and ability to make decisions that affect not only their department but the company as a whole as well. Empowerment has become an increasingly used human resources (HR) catchphrase when analyzing the corporate world of today. Empowerment of the employees can increase employee morale, improve company performance, and improve employee relations, however is not an overnight process. All levels of employees, supervisors, and executive management have to work together and be properly prepared in order to make an empowerment program successful. Improving Employee Morale In many corporate organizations, the lower level employees often feel unappreciated and underutilized. Often, employees can feel like just another number, destined to do the same thing day after day with all decisions being made by upper management. When companies adopt an employee empowerment approach, these feelings can be reduced or even eliminated. Allowing, and even mandating employees to have a say in company decisions makes them feel important to the success of the company. Employees want to be heard and they want their opinions to matter. The most effective morale booster is for an employee to see his or her idea become a company policy. When this happens, the employee feels more valued and being recognized as an important contributing part to the company. Improving Company Performance Another benefit of employee empowerment programs is usually a noticeable improvement in company performance. The simple explanation for this fact is that employees who are most familiar with the day-to-day processes have the best hands on knowledge to be able to implement educated changes and improvements to those processes. Often, many members of management and the corporate officers are hired into their jobs based on education and experience with other companies; they often never worked their way up within the current company and have therefore, never experienced the day-to-day processes. Therefore, decisions made by those officers are often solely based on hypothetical situations and projected  profits; they are often so focused on the bigger picture that they overlook the details. However, when the employees performing the job are asked to make decisions, they look at from the bottom and up and take those forgotten details into consideration. Improving Employee Relations When employees are not involved in company decisions, often they operate within their own confined department. Often, the employees take actions without thinking about the repercussions of their actions to other departments; this is done mostly out of lack of communication of what those repercussions might be and not understanding how each process inter-relates. When employees are given the empowerment to make company decisions, it encourages open communication. Once employees know that they are going to be held responsible for their decisions and that those decisions will impact the whole company, they will take the time to work with other departments to investigate how things affect the company as a whole. This serves to not only achieve better decision making but also opens lines of communication and strengthens the company feeling of being more of a family unit. Making Preparations For Employee Empowerment Although employee empowerment seems like a simple concept, it cannot be implemented without preparation. All levels of employees within the company must be prepared and in agreement with the idea in order to make it work. Expectations must be communicated from the top most levels of management down to the base employees and vice versa in order for empowerment to work. Flat OrganizationOne of the first steps in successful employee empowerment programs is the flattening of the organization structure and its organizational chart. When the organization has too many decision makers and not enough line employees, conflict is inevitable and empowerment will not be successful. This change in organization may include the restructure of elimination of jobs to eliminate the dictatorial chain of command and bring all employees closer to the result. This transference of responsibility to the employees allows management to focus on other things such as researching new ideas and processes that are presented by the employees. Employee and Management ResistanceWhenever a company adopts an employee empowerment program, resistance from all levels is expected. Supervisor and Management level employees will often resist empowerment programs because they feel are giving up control that they worked hard to achieve. The human nature to enjoy a feeling of control and empowerment threatens that control. Supervisors and managers must be counseled in advance to make sure that they understand that their input is still crucial and important and that empowerment of their employees will be for the betterment of all parts of the company. One would think that employees would jump at the chance to participate in employee empowerment programs. However, many employees often balk at the opportunity. They often lack the self-confidence to make decisions they know will affect the whole company. Others believe that empowerment is just another word to justify piling more responsibility on the employees. According to Abrahamson (2004) in which he discussed how organizations can go through change overload and how employees can experience change fatigue and burnout. To prevent this, employees must be convinced of the positive effects of employee empowerment. The company must strive to make the employees understand that the program is being implemented because the company values their experience and opinions and truly values their input. EducationOften, both management and employee resistance is caused by the feeling the employees do not have the knowledge needed to make the proper decisions for the company. Education is the key answer to this fear. By educating the employees about the company as a whole and the operations of those outside of their own department, confidence in the employees decisions is heightened. Education about the empowerment process in general will also help to quell fears by clearly defining everyones role within the company following the changes so that everyone knows what is expected of them and is confident with their future within the company. Conclusion Employee empowerment is an important part of the successful operation of todays organizations. By allowing the employees to have in an  input in company decisions not only lifts their morale, but more use of their experience and knowledge with day-to-day operations to make better decisions. This allows the company to service their clients better and ensure the continued success of the company within their market. Companies looking to start empowerment programs should take the time to educate employees completely and discuss the program benefits with all employees at all levels. This will help ensure that all employees are committed to the program and to ensure its success. â€Æ'References Abrahamson, E. (2004), Change Without Pain. Boston: Harvard Business School Press, Retrieved April 4, 2009 from http://www.referenceforbusiness.com/management/Tr-Z/Trends-in-Organizational-Change.html. Heathfield, S.M. (n.d.). Human resources: Employee empowerment. Retrieved April 4, 2009 from http://humanresources.about.com/od/glossarye/a/empowerment_def.htm.

Hand Glove Controller Rehabilitation Aids Technology

Hand Glove Controller Rehabilitation Aids Technology DEVELOPMENT OF A HAND GLOVE CONTROLLER REHABILITATION AIDS Muhammad Hafizudin Bin Abdul Manas Abstract A hand-glove with a sensor is developed for rehabilitation aids. The aim of this paper is to demonstrate the hand glove with a sensor that can be used as an input signal for rehabilitation purpose. This project, the wheelchair is used as a mechanism. The project will be control by the flex sensor. This sensor will be guide the wheelchair to move forward, reverse, right and left direction by using the algorithm hand gesture. The Arduino UNO (ATmega328) is used as an interface with the flex sensor and wheelchair. This Arduino will convert resistance input from sensors with analog read to digital read by using ATmega328. Then it will response with the pulse with modulation (PWM) by using driver motor to accelerate the DC motor. The output will give the instruction for wheelchair motion such as forward, reverse, left and right. Keywords – Hand Glove, Flex Sensor, Wheelchair, Microcontroller Arduino UNO, Hand Gesture INTRODUCTION In real life, there are many people who are having disability physically that cannot communicate, listen, walking and more. For the disable people, rehabilitative aids it important to maintain their daily activities same as normal people. In many years, Stroke affects almost one million people and 80 % survivors are left with weakened limbs and hands. There are many designs and method was developed to regain their hand movement and strength. A rehabilitation technique system has been designed to help the patient or disable people [4]. One of the most common human physically activities are walking. Walking is an important role in human daily. Patient or disable people have this problem need the rehabilitation aids. For example, wheelchair is one of the mechanisms to help the disable people to continue their daily activities. Current wheelchair that everyone uses nowadays it manually controls it with their barehanded or need assistance to move the wheelchair. Many evolution has been tr ansform to control the wheelchair such as powered wheelchair, wheelchair control by using voice commands, wheelchair control by joystick and wheelchair control by pressing button. Wheelchair control by voice command is one of the methods to help disable people. This mechanism is design based on vocal command. There are have several condition to move the wheelchair such forward, backward, right, left, stop, light on and light off. Vocal command has limited and must use the same voice to control the motion of wheelchair. Efficiency to control in silent environment is higher than noise environment [1]. Pressing button also can be control the wheelchair, it been setup in programming to move wheelchair in particular place. For example, when disable people press the button 1 it move to the kitchen or press button 2 moves to living room. The wheelchair it helps with a sensor to detect the obstacle in its path. It follows the line algorithm path based on black and white surface on the floor [2]. For this papers and this idea, this project consist: Development of Control Algorithm High Level programming language Development of Control Algorithm The algorithm referred to any computation performed under a set of rules that applied to numbers in a decimal form. An algorithm can be represented of a solution to a problem. The control algorithm is the most important characteristic and the one to consider first. The control algorithm interpreted the true nature of output as a function of the input. For example, algorithm is hand gesture to produce the output. The hand gestures used for controlling robot’s motion, in video games [3] High Level programming language In order to develop a control algorithm, high level programming language is used. High level languages are designed to understand than assembly languages and allow a program to run. The translation of high level languages into object code needs a source code. For example, wheelchair using MEMS sensor has been using c language programming into PIC microcontroller to control the wheelchair motion [4]. LITERATURE REVIEW Hand Glove Control In modern biomedical technologies, a robotic system has been used in physical assistance and rehabilitation such as soft robotic glove. Glove is a portable device that patient can be wear for exercise individual fingers to minimize the stresses on their hand during therapy. The application used new technologies in now days such as The PowerFoot One and Luke Arm. For The PowerFoot One is an advanced complete ankle and foot prosthesis. The user legs move like a normal person walking when their use this product because this product mimic human foot. For Luke Arm device designed to provide a person with a partially articulated robotic arm that uses foot pads to control and move it [4]. Moreover, hand- glove also implemented into control the machine toys such as helicopter and remote car. It uses the same technique that the person wears the glove as the control and use the variables motion to move the machine. The function is similar same as joystick [7]. The same concept applied to this project where the hand glove is used. The hand glove will act as a controller in moving the wheelchair according the movement of fingers. Flex Sensor Nowadays, high technologies used robot to move something and doing a task to replace the human being. Sensor plays important role in robotic. A sensor is device that can measure the motion in high degree. Flex sensors are analog resistors. These resistors work as variable analog voltage divider. Inside the flex sensor are carbon resistive elements with thin flexible substrate. Figure 1 shows degree of bending for flex sensor. Smaller the radius, higher will be the resistance value [8]. From this research, design powered wheelchair which control by using hand movement. Used two fingers of hand gloves are needed to control the wheelchair. Two photodiodes at upper side and two sensors locate opposite side for these two fingers. Microcontroller is programming for different code combinations, it also know as converters from input signal to output, it decoded the signal into appropriate movement of wheelchair with accelerate DC motor. [3] Figure 1: Flex Sensor offers variable resistance readings Retrieved from Flex Sensor Based Robotic Arm Controller Using Micro Controller [8] ALOGRITHM HAND GESTURES In our daily activities, many people frequently used hand gesture to communication such as thumb up for good and two fingers like ‘V’ shape for peace. Many researchers [4] [8] used hand gesture to identifying and recognize some form of action without saying it to express the action have their do. Joyeeta Singha project for sign language hand gesture step by step. The system consist five step such as skin filtering, palm cropping, edge detection, feature extraction and classification. Recognize obtain almost 90% for different symbols. [4]. Y Tabata is developing hand gesture for spelling in Japanese language. Creating the hand gesture to obtain the alphabet and numbering to get spelling. [8] The same concept hand gesture applied for algorithm to control the wheelchair movement and motion. Figure 2: Example of hand gesture that cropping [4] METHODOLOGY Project Overview Figure 3: Block Diagram of Hand Glove System Figure 3 shows a block diagram of hand glove system including Flex sensor 2.2 â€Å", Amplifier, Atmega 328 (Arduino UNO) microcontroller, Dual channel 10A motor driver and DC Motor. The input is flex sensor and the output is DC Motor Microcontroller is a main core for the whole that will generate Pulse Width Modulation (PWM) signal to control the dual channel motor driver. Dual channel motor driver produce the output signal to motor from the PWM to accelerate the DC motor slow or fast. The resistance input from sensors will converter from analog read to digital read in binary number by using Arduino. Flex Sensor with amplifier Figure 4 shows the flex sensor connection circuit for resistance to voltage converter. The range resistance of input for this flex sensor is 0 to 10K Ohms. Figure 4: Resistance to Voltage converter connection A negative reference voltage will give a positive output. The output value is produced when the sensor in condition of low degree of bending. The Op-amp is used to produce the signal from the input to the output as a voltage in a wide range. For this project is used is LM324 as amplifier. LM324 consists of four independent, high gains, internally frequency compensated operational amplifiers. Figure 5 shows the performance characteristic of LM324, from this figure 5, the higher supply voltage versus the input voltage. Figure 5: Input Voltage Range vs Supply Voltage Atmega328 Microcontroller Figure 6: ATmega 328 microcontroller Figure 6 shows the ATmega 328 microcontroller’s pin which triggers the signal to motor driver. The generated pulse width modulation (PWM) signal is sent to motor driver from specific pin port. This microcontroller also convert the resistance input from the sensors with analog read to digital read in binary number. EXPERIMENT SETUP Figure 7: Blok diagram hand glove control system The hand glove controller has been developing in order to assist disable people to accelerate the wheelchair. Figure 7 shows the 5 main part combine together to perform hand glove control the wheelchair movement and the Arduino board becomes important electronic device. Figure 8 : Hand Glove with Flex Sensor Figure 8 shows the assembly hand glove with flex sensor. It is portable and easy to handle. One hand is used and there have four flex sensors that attached on the hand glove. Each sensor is fitted with the length of each finger except thumb. For each finger has their own function to control the movement of wheelchair and voltage required is +5v. It will convert resistance input from sensors with analog read to digital. Each finger for each sensor also has own function to accelerate the wheelchair. Table 1 shows the function and motion for each sensor. Table 1: Function of each sensor No Sensor Motion of wheelcahir 1 A Forward 2 B Backward 3 C Right 4 D Left RESULT AND DISCUSSION Based on the experiment setup, a new algorithm is developed for the movement of hand glove system to control the wheelchair. The new development of hand glove controller consisted of Arduino, PWM and wheelchair system. In this project, the c language has been used as a medium of language and it already programmed into Arduino Uno. The source code is written based on the performing work decision and control algorithm based on hand gesture. Figure 9 shows flowchart for algorithm to accelerate the movement of wheelchair. Figure 9: Flow Chart for Algorithm Hand Gesture After the source code has been programmed in to Atmega328 microcontroller (Arduino UNO board), the hand glove controller system is test by two different method. The first test of the programming is without DC motor. Second test, the programming will test with DC motor are conducted in order to see either the development of control algorithm is functioning or not.     Ã‚   Figure 10: the assembly hand glove system with wheelchair Figure 10 shows the real situation where people seat on the wheelchair with hand controller system. In these experiment two normal male subjects, age 25 with weight range 50-70 kg. For second test, the performance was good and the mechanism in good functional. The DC motor was performed based on the signal provided by dual channel motor drive with algorithm. Table 2 shows that hand gesture and direction of wheelchair movement. Table 2: Hand Gesture and direction of movement Hand Gesture LCD Display Direction Wheelchair Stop Wheelchair forward slow or fast followed by degree bends of fingers. Wheelchair reverse slow or fast followed by degree bends of fingers. Wheelchair right slow or fast followed by degree bends of fingers. Wheelchair left slow or fast followed by degree bends of fingers. Table 2 shows the hand gesture algorithm and direction of wheelchair when it applied. From this test, the control system implementation using this hand glove system development is quite successful with the wheelchair system. Therefore, it also gives the disable people use wheelchair without assistance in their daily activities. DC motor has been controlled by motor controller with interface Arduino that was programmed by C language. Table 3: Reading of flex sensor and condition of wheelchair Sensor Condition of Wheelchair Movement Reading of flex sensor (Hz) A, B, C and D Stop A,B,C,D A,B,C,D > 150 A Forward 50150 B Backward 50150 C Turn Right 50150 D Turn Left 50150 Table 2 shows the reading of flex sensor and condition of wheelchair when the algorithm is applied. The wheelchair stops when the PWM value for each sensor below 50Hz or more than 150Hz, DC motor stop. For forward slow and fast, sensor A value 50Hz150Hz then motor are accelerate. For sensor B, C and D, PWM value has same as sensor A to produce the different direction. CONCLUSION In this project, the development of hand glove controller for rehabilations aids is propose to assist the disable people that have problem such as walking. It will help them to control the wheelchair more easily. The implementation of control algorithm and device into the system hand glove become succesfull.This application, it will be easier the disable people or patient to control wheeelchair by their self. In addition , the development of algorithm for hand gesture gave some easily to control the system and it comfortable. There, the objectives of this project can be said as successfully, which is algoritm can give instruction the motion of wheelchair. REFERENCES R.Puviarasi, MrithaRamalingam, Elanchezhian Chinnavan (2013), Low Cost Self-assistive Voice Controlled Technology for Disabled People Department of Electrical and Electronics Engineering, Saveetha University, India S.Shaheen#1, A.Umamakeswari(2013), INTELLIGENT WHEELCHAIR FORPEOPLE WITHDISABILITie University, Thanjavur, Tamil Nadu, India Solanki Krunal M (2013), Indian Sign Languages using Flex Sensor Glove, Department of Biomedical Engineering, Govt. Engineering College, Gandhinagar, India Michael A Delph II, Sarah A Fischer, Phillip W Gauthier ,Carlos H. Martinez Luna, Edward A. Clancy, Gregory S. Fischer,(2013) A Soft Robotic Exomusculature Glove with Integrated sEMG Sensing for Hand Rehabilitation, AIM Lab, Worcester Polytechnic Institute, Worcester, MA, USA,. Dr.Shaik Meeravali, Aparna,(2013), Design and Development of a Hanglove Controlled Wheel Chair Based on MEMS, Department of Electronics and communication Engineering, RRS College of Engineering and Technology, Muthangi, Faculty of Electronics and Communication Engineering, Jawaharlal Technological University, Hyderabad, India. Joyeeta Singha, Karen Das (2012), Hand Gesture Recognition Based on Karhunen-Loeve Transform, Department of Electronics and Communication Engineering 1,2Assam Don Bosco University, Guwahati, Assam, India Jeremyblum (2010), Hardware Control Using Hand Gesture from http://www.jeremyblum.com/2010/05/09/sudoglove/ retrieved 20/11/2014 Abidhusain Syed1, Zamrrud Taj H. Agasbal, Thimmannagouday Melligeri 1, Bheemesh Gudur1 (2011), Flex Sensor Based Robotic Arm Controller Using Micro Controller,Department of Electronics and Communication, BLDEA College of Engg Bijapur-3, India; 2Department of Electronics and Com- munication, KBN College of Engg Gulbarga-4, India. SensorWiki.org (2013),Flexion retrieved from http://www.sensorwiki.org/doku.php/sensors/flexion Y Tabata, T Kuroda, K Okamoto (2012), Development of a glove-type input device with the minimum number of sensors for Japanese finger spelling,Department of Radiation Technology, Kyoto College of Medical Science, 1-3 Imakita, Oyama-higashi, Sonobe, Nantan, JAPAN. GlobalSpec, (2013), Safety Gloves Information retrieved from http://www.globalspec.com/learnmore/manufacturing_process_equipment/personal_protective_equipment/gloves_clothing

Problems with the Expansion of NATO :: Free Essay Writer

Problems with the Expansion of NATO Throughout the Clinton years the government has tried to make NATO expansion look like a risk free operation. But the truth is that there are many risks and dangers that go with the expansion of NATO. It has been said that the expansion of NATO would be a fatal error in the American policy. As NATO expands it is drawing an imaginary dividing line separating the many NATO nations from the Ukraine, Russia and other countries in the eastern half of the world. The goal should be to settle things between Russia by joining with them and making good relationships with them economically, militarily, and politically. This was done between the U.S. and Germany after World War II to end the threat between Germany and its neighbors. Why shouldn’t we do it now. But as NATO expands the dividing line grows darker and darker between these nations. Since the Cold War era the goal has been to reduce nuclear weapons in Russia. But as NATO expands it scares Russia, who thinks to compete with NATO the only thing they can do is put emphasis on nuclear weapons. Russia’s economy is no where near the strength of the United States which drives them to depend on nuclear weapons. It is the cheapest way for them to compete with us. Russia has always and will continue to have a great fear of foreign invasion as long as NATO expands. As NATO expands it sends fear into Russia that NATO is increasing in domination in former Soviet territories. As NATO expands it only will hurt any good relations that the United States has with Russia. There are also many economic setbacks in the expansion of NATO. Many of the nations will have to spend great amounts of money to modernize their militaries to the NATO standards. Many of these countries cannot afford expenses like that. It would just send small nations economies into the ground causing the needed economic reforms to be that much more difficult to achieve. One example of this is the Czech Republic that is receiving pressure from other NATO nations to modernize their military. The Czech Republic economy does not have that kind of money though. As NATO expands many of the smaller countries cannot or do not want to pay extra fees for things like military enlargement. These expenses will most likely get dumped on us. Causing the United

Newman And The English Major :: essays research papers

Newman and The English Major John Newman’s ideas of education, knowledge, and intellectual fitness are well-formed and truthful. As related to my major, English, it reveals some interesting trends and practices. Although the English major isn’t a real big money-maker, like being a lawyer or doctor, and it generally focuses on literature and creativity, the courses still concentrate on the utility of what is being learned. Although one can sometimes see the relationships between courses, and thereby understand them in respects to each other and draw some connection, this interaction is rarely stated explicitly in those courses. One of Newman’s key ideas is that liberal knowledge (knowing how to think with versatility) is necessary for the more effective and more adaptable use of particular knowledge. A class that has allowed me to think and learn in this way was ENG 3014, Theories of Literature. I took the class twice for the purpose of raising my grade; the first time with Dr. Campbell and the second time with Dr. Logan. In this class I learned various critical literary theories and how to apply them to any text, communication, or other form of expression. Although these theories are based on application, it is the application of a thought process; an analysis which can be adapted and imposed on whatever I choose, which I can choose at my leisure, not just useful in one specific situation. However, most classes only teach facts, lessons, and the direct applications for them. Even the general studies courses and survey courses are taught as thought all the knowledge taught were to be used, not knowledge to savor and help heighten the intellect or thought process. To get an Associate’s degree for example, one must fulfill certain requirements, such as â€Å"natural science.† Instead of the class being taught as a class on general knowledge, which would be insightful into the world around us, they are taught as though every student enrolled were interested in becoming a chemist or biologist, with not enough effort placed on stimulation of interest. The students who are not interested in pursuing the sciences further have no use for this â€Å"particular† information, and it is disused and forgotten. I know that there are all sorts of information that I’ve been taught but are too specific to be useful to me day-to-day and so have been forgotten. The problem is that particular knowledge is useless except in one particular realm or level of discourse.

Sam Shepard Essay -- Biography Biographies Essays

Sam Shepard Sam Shepard is a contemporary American playwright and actor whose plays deal with modern social concerns. He was influenced by Beat Generation writers such as Allen Ginsberg who rebelled against a society of economic affluence and social conformity following World War II. Insatiable consumerism became a central trait of postwar life, "driven by the mass media, advertising, and generous loan terms" ("Sam Shepard"). From this atmosphere the Beat Writers came forward to declare their alienation from what they saw as the "creed of suburban conformity in favor of what Ginsberg called ‘the lost America of love’" ("Sam Shepard"). It was from this generation of writers that Shepard was inspired to address the issues of alienation from society, loss of identity and the deterioration of the family structure. The themes explored by Shepard may be described as "the picture of America torn between the idealistic values and painful realities of a frontier paved over by a parking lot" ("Sam Shepard") . In other words, progress and change are destroying the collective values of America as the former replaces the latter. Having grown up in the 50’s and 60’s, a period of social metamorphosis, Shepard must have observed for himself that the apple-pie family of popular culture was far different from the changing face of society’s real life family whose members struggle for identity and connection. As television presented an idealization of suburban family life, reality suggested otherwise. Shepard is known for his oblique story lines, slightly mysterious characters, and use of surreal elements with images of popular culture ("Sam Shepard"). The majority of his plays deal with the betrayal of the American dream, the search for ... ...iculate enough to compose his thoughts, and Austin does not have the adventurous spirit to survive in the desert. Therefore, they realize their identities are not found in each other. The characters in each of these plays grapple for identity and connection, which Shepard recognizes as true in modern American families. As they assert themselves, family tension is the result and the Brady Bunch dream is only that: a dream. Works Cited Gilman, Richard. Sam Shepard: Seven Plays. Introduction. New York: Bantam Books, 1981. xi-xxvii. "Sam Shepard." Microsoft Encarta Encyclopedia 99. Microsoft Corporation. 1993-1998. Shepard, Sam. Sam Shepard: Seven Plays. New York: Bantam Books, 1981. Williams, Megan. "Nowhere Man and the Twentieth-Century Cowboy: Images of Identity and American History in Sam Shepard’s True West." Modern Drama. 40 (Spring 1997): 57-73.

Free Will Philosophy Essay

I strongly believe that W. T. Stace is correct while arguing for the view of soft determinism, also known as compatibilism. Stace believes in compatibilism, which states that determinism is true, but free will still does exist. He puts both views together by studying the definition of free will. Stace asks, â€Å"How can anyone be punished or rewarded for his or her actions if they have no control over their actions? † That statement seemed extremely convincing to me because both d’Holbach and Chisholm supported one side of the argument. d’Holbach and Chisholm argued that we are either strictly determined by the laws of nature and physics or that we are not determined, rather being we have the power to do as we choose. Stace on the other hand, put both positions together and made them work together. He explained that the laws of nature and physics do have an impact on our choices, but we do have the ability to choose what we want to choose when making a decision. Outside forces may push on our decision, but we are the ones responsible for choosing what we want to choose. He persuasively defends his view of soft determinism by explaining the definition of free will. He states, â€Å"In order for one to define free will, one must look into how the phrase is commonly used. † The way a philosopher interprets free will is different than the way a common person will do so. Stace defines free acts as acts that are directly caused by a person’s internal thoughts or desires coming directly from the person. Not free acts are those that have outside forces pushing a person to do something a certain way such as a threat or harm. This was very different from what other philosophers have stated in the past. By providing examples of free will, Stace points out that free will clearly does exist. It wouldn’t make sense for free will not to exist since it is compatible with determinism.

A World Without Chemistry Essay

A world without chemmistry would be simply disastrous. We would have no phones, no lightbulbs, no social networking! Almost everything we use in our daily lifes depends on chemistry to exist, from the food we eat to the clothes on our backs. If we had never studied chemistry we wouldn’t have liquid oxygen. This was developed in the 1800s and is now probably best-known for its role as rocket fuel. Without rockets the space race wouldn’t have happened, or all the everyday things that we got from programmes related to it – from satellite TV to the internet. Chemistry has been called ‘the central science’ because of its role and influence on all of the sciences. It involves the study of the basic units of matter, and without that knowledge other sciences such as physics and biology would not have been particularly successful. Before a world of modern chemistry, humans had very limited ways of preserving foods. It would be very hard to find clean water nowadays if it weren’t for chemistry. Deadly waterborne diseases such as cholera, dysentery and typhoid would be very common. Without chemistry, we would not be able to understand the composition of food. We would not be able to tell what foods are good for us and what foods are bad. We would not be able to estimate the shelf life of foods. We also wouldn’t know how to how to nourish our body with food that would protect us from illnesses such as rickets, osteoporosis and scurvy. Chemistry has enabled us to make up for the nutrients we miss out on, with important vitamins and minerals in capsule form, and fortified breakfast cereals. Without chemistry we would not have modern medicine. Disease and illness would be spreading like wildfire! When modern chemistry began to take off, by the 17th century, the average life expectancy was only 35 years. Advancements in chemistry was able to change that. Nowadays, the life expectancy in Ireland is 80. 32 years. Without modern chemistry we would not have been able to achieve such a high age of life expectancy. Without chemistry, penicillin would never have existed, and minor cuts and grazes and low-grade viruses would often progress to serious illness and fatal septicaemia (blood poisoning). Without chemistry we wouldn’t have salicylic acid! That’s the chemical name for aspirin, the cheap wonder-drug which has given us relief from headaches and fever as well as helping to prevent strokes and heart attacks. And what would us poor, pimply teenagers do without this wonderous chemical to fight all our spots? All I can say is, THANK YOU CHEMISTRY! Chemistry plays a big role in every aspect of our lives. It has allowed other sciences to blossom and has expanded our collective knowledge. We understand how the tiniest components of the human body work and can predict the composition of planets millions of miles away.

Dove Marketing

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part of the daily life of millions of consumers across India.Over 16,000 employees and annual turnover of around Rs. 19, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever and leading supplier of fast moving consumer goods with powerful local hold in more than 100 countries all over the world with annual sales of about â‚ ¬44 billion for 2011. Unilever has about 52% shareholding with HUL. Particulars| Total Numbers | Comments|Brands| More than 35| Well established brands catering to various market Segments| Products| More than 250| Huge umbrella of product family and product line| Direct retail coverage | 600,000 | Includes both on and off premise outlets | Household reach | 80% | Every 2 in 3 Indian uses HUL product | Shelf availability | 84% across India | Very deep market reach of | Dove Dove’s started off in the US in 1957; is leading brand of Unilever globally. Dove is marketed in 80 countries worldwide with a range of products from lotions, body washes, skin care and moisturising creams.Dove hair care range was brought to consumers in 1998 in Europe and in 2003 in North America. HUL launched the Dove hair care range in May, 2007 which included shampoos, conditioners, and revitalizing masks. Dove became the fastest growing shampoo brand in the country in a short period of time of around 13 months. The range claims to deliver the moisture promise of Dove. It has a specific formulation of chemicals which are mild and soft to the skin composition. Dove enjoys a star position for damage repair and therapy. Dove has hair care products that repair damage to the hair.The new Zero Damage System range includes ‘daily therapy’ shampoo, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo, conditioner, serum and hair-mask. Context Indian hair care is divided into categories Hair oil Shampoo/conditioners, styling products, herbal remedies and hair-dyes and colors. Sachet sales contribute approximately 40%,. Hair care and shampoos targets upper middle class, middle class and upper class rural customers. Market is expanding to lower class too. Main consumer categories targeted are women. The usage of shampoo in Indian society has evolved with increasing rate.Today average usage in Indian population comes out to be2-3 times a week. Use of conditioners is still mostly in the super premium segment. Indian women require more shampoo as compared to western women because of thicker texture, longer average. Awareness counts for about 90% in urban areas g iving 80% of total consumption whereas; in rural areas awareness counts for about 80% which is for the remaining 20% of consumption. Competitors Market Scenario Product Category: Hair Care The hair care market in India is valued at $200 million with a growth of 3. 8% year by year. The hair care market includes . hair oils. 2. shampoos. 3. hair colorants & conditioners. 4. hair gels. Shampoos The shampoo market carries a value of Rs 4. 5 billion with market penetration level of only 13% in India. Shampoos are available in the form of shampoo bottles of different volumes as well as 8ml sachets. Sachet makes up to 40% of the total shampoo sale. The shampoo market in India is divided into: * Cosmetic * Anti-dandruff More than 50% of the population uses soaps for hair care. The shampoo penetration is only 30% in metros. The major players in the today’s shampoo market are HUL, and Procter & Gamble.Segmentation Market segmenting is dividing the market into groups of individual marke ts with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. According to Philip Kotler, â€Å"Market segmentation is the sub dividing of market into homogenous subsection may conceivably be selected as a market target to be reached with a distinct marketing mix. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. The concept f market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes.As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Since there a large number of competitors in the shampoo market selling almost identical products that have almost similar attributes and properties market segmentation should be devised for Dove shampoos. The figure shows the types of segmentation taking into account various criteria. The relevant differentiators applicable to Dove shampoo is mentioned below. Demographic | | | | | | | | | AgeSexLevel of educationSocial Class| The target consumers would be the age class from preteens to old age. It is commonly observed that there is no much differentiation in the usage patterns in relation to age even though the attribute in the shampoos tha t is sought might vary within different age groupsShampoos are used by both men and women although in varying degrees and frequencyDove is a premium shampoo primarily targeted at educated middle class consumersSocial Economic classes from B1 particularly the upper middle class and high income groups would be likely to afford and be aware of the product. Geographic | | | | | | The primary consumers would be the Urban middle class and above. It would not be affordable for rural markets| Psychological | Psychographic | It tries to change the psychology of an average looking women that she can look equally beautiful. Some consumers have the perception that the chemicals in the shampoo render the Hair dry.The moisturizer concept can be used to address this | Benefits sought | | Consumers hope to derive a number of benefits like Dandruff control, Hair Therapy, Oil control through shampoo usage| Behavioral | Product usage | The products are used on an average of 2 to 3 times per week among almost all age categories with a slightly higher frequency for dandruff control | | Media usage| The media usage of the target customers would be magazines newspapers and TVs so that communication efforts can be directed to these channels to cater to the prospective consumers| | | |Targeting The main target market is upper middle class and premium class people (higher socio economic group). It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty. The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women (mainly youngsters, Teens and Pre-Teens) who are socially active with or without job and belong to the premium section of the society.Dove Product Lifecycle Dove shampoo is in the growth stage * As Dove is becoming successful and sales has started to grow rapidly as it became established. BCG Matrix STAR Dove| QUESTION MARK ? | CASH COWS | DOGS | BC G Matrix (Boston Consulting Group Matrix) The â€Å"BCG matrix† or Portfolio Analysis is a portfolio planning model had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analysing their business units or product lines.This helps the company allocate resources and is used as an analytical tool in marketing, product, strategic management, and portfolio analysis. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. A low-growth product is for example an established product known by the market.Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. There is the milking cow that brings in the constant flow of cash. An example of this product would be regular Colgate toothpaste. * Stars whose high share and high growth assure the future; * Cash cows that supply funds for that future growth; and * Question marks to be converted into stars with the added funds. Stars * Dove shampoo has a high growth and high market share Dove is ahead of Pantene by a large margin in the category of shampoos. Its value share is 18. 6 per cent to Pantene’s 10. 1 per cent. In the top six metros of the country, Dove has a value share of 12. 6 per cent to Pantene’s 11. 7 per cent. In urban India, Dove’s share is marginally behind Pantene’s 11. 1 per cent at 10. 6 per cent, while, on an all-India basis, Dove is 7. 9 per cent to Pantene’s 9. 4 per cent. * Highest Market Share -The company holds a 44% market share in the Indian shampoo industry. * *

Belonging Essay Essay

Concept, perceptions and ideas to belong or not to belong differ from person to person. This is due to experiences that shape ones personality that come through personal, cultural, social and historical context. The idea of belonging allows one to have some sort of connection and communal with people, places, groups, communities and the wider world. In contrast not belonging causes one to suffer from alienation, exclusion and marginalisation. As a result these factors can cause an individual to be at different states of depression depending on one’s personality and situation. However in society, belonging has become and essential to life. Many texts have explored the notion of belonging and not belonging; the play Rainbows End by Jane Harrison and the short film Between the Flags Produced by Jayce White explore the concept of belonging and not belonging to place and people through several forms. Rainbows End by Jane Harrison is a play that explores the concept of belonging and not belonging thorough Harrison’s choice of cultural and historical context at the time. The play is set in the 1950’s during the time Queen Elizabeth II was visiting Australia and whilst many racist policies where practiced such as the Assimilation, Paternalistic and the White Australia policy which all discriminated and alienated the Aboriginal people from the wider community. Throughout the play, it is manifest the Aboriginal people belong and do not belong to certain placed and people. This is shown through a conversation that Nan Dear his with Dolly about her birthplace, â€Å"Well, of course I’m not gunna die. Not here anyway. Gotta go back to my old place to do that. Nan Dear Act One Scene One. This quote conveys Nan Dear’s idea of belonging to place, she assertively expresses to dolly that this is not her place and she will eventually return to where she fits most, through this may not be physically but rather spiritually, which is also part of the aboriginal culture and traditions. The understanding to belong, not belong and the longing to belong alters from one individual to another, this is extensively due to one’s overall background experiences which have ultimately shaped ones thoughts and ideas on the various notions of belonging. This is very evident throughout the play, Rainbows End as different perceptions of belonging are conveyed through conversations and incidents that occurs from characters of different social and historical background. An example of such is the conversation that Errol and Dolly have about the differences in their families. Errol attempts to convince Dolly that he is willing to give her a better life, if she agrees to marry him but away from her family. Dolly does not agree with Errol Fisher’s views on a better life and continues to question his thoughts through the repetition of his words. DOLLY: You want me to leave here for ever? ERROL: I’m offering you a better life. DOLLY: A better life? ERROL: In the city there’s department stores so big that you can spend all day in them. Why in the city there’s even little restaurants you can eat spaghetti, just like Italy. DOLLY: Spaghetti? This conversation portrayed Errol and Dolly’s different perceptions of belonging. The use of the repetition is ironic as Dolly has her family and place does not understand the meaning of â€Å"better life†. The connection that dolly has with her family and place has created her to feel comfortable there regardless of all the discriminatory acts of the time. Errol and Dollydiffering opinions come through their social and cultural context which causes them to continuously clash between each other. â€Å"Your world. And you’re just assuming that your world is better. But actually, when I think about it- when I think about nasty Nancy – she has everything that opens and shuts. I’m not sure it isbetter. I wouldn’t trade placer with her for anything. And as far as you’re offering †¦ no thank you. This is my place. I’m staying right here with my Mum and Nan† despite Dolly not being a young adult who has subjected to racial incidents, that could be prevented in the future if she accepts to marryErrol The short film Between the Flags is a Tropfest film that references and represents the incident that had occurred in the year of 2005, Cronulla riots, concerning two racial groups; the Australian and the Lebanese, which caused violence and division amongst the two races. If mixing of the two diverse racial groups had occurred at the time it often resulted in a brawl and further conflict; however the filmBetween the Flags argues this conviction through a humorous way. Several forms such as: humour, irony, popular culture and themes such as the beach and â€Å"typical Australian bloke† support the idea that two or more people can intertwine together regardless of any dispute one being removed from the external society. The use of irony is used throughout the complete film, it creates humour in-between the two characters which generates harmony amongst them, this is apparent in the film. An example of this is when the Lebanese character (character are not given names instead each represents an ethnicity which is shown through their choice of costume) approaches the Australian bloke: â€Å"What’s goin on† – Lebanese boy â€Å"G’day mate† – Australian bloke â€Å"Here for the riots† – Lebanese boy â€Å"Yeah, looks like we’re the first ones here† – Australian bloke â€Å"Maybe we should wait for a more people† – Lebanese boy  The conversation between them continues the irony of the situation is the conversation that occurs, and also the use of such words such as â€Å"mate†, as both of them are at the beach to riot against each other; instead they involve themselves together in a communal conversation. Throughout give-and-take of words between the two characters they both felt a sense belonging and ease towards each other even through the beach was supposed to be a place of non-belonging and dispute. This was majorly due to them being part of the popular culture and sharing the same interest. Their reactions were shown through the use of close up camera shots, as they enable the viewer to understand the characters emotions and have a sense of empathy towards them. The short film Between the Flags uses the beach as the setting to the film, as this is also references to the Cronulla riots as they had occurred at the beach. The attitudes that the characters have towards the beach affirm that it is a place of regular social call, also part of each ones character regardless of their ethnic background. Two characters connection with the beach enables the viewers to have an immediate understanding that it is a place of belonging to one another. This is manifest in the film through the connection that the characters grow due to playing a game of cricket, nevertheless in the film the beginning of the game the Lebanese character says â€Å"umm I don’t usually do this but†¦Ã¢â‚¬  this had displayed to the audience that he is not too liking of cricket but he starts to play as it is most appropriate to do so. This was shown through a continuous full camera shot to show the characters interaction with each ther and to also display the setting of the film. Throughout exploring and analysing texts it has become most evident that people views of belonging is constructed through their perception on the place. This concept was explored in the two texts Rainbows End by Jane Harrison and the short film Between the Flags produced by Jayce White as both texts had explored belonging, not belonging or the longing to belong to a place through the perceptions and the social, historical, cultural and personal context of an individual determined their sense of belonging and not belonging.

Journal Summary Essay Example | Topics and Well Written Essays - 1000 words

Journal Summary - Essay Example These needs imply the needs for self-preservation and economic independence. These are the needs for being free from physical danger, threat and deprivation. Man is a social animal. He therefore wants association, belonging, friendship, love and affection. These are the need to seek affiliation and affection of one’s fellow beings. People form informal groups to seek meaningful association, companionship. This implies ‘a desire to become more and more of what one is, to become everything that one is capable of.’ It involves self-fulfilment or achieving what one considers to be his mission in life. It urges an individual to realize his full potential for continued self development and for being creative in the broader sense of the world. Maslow pointed out that the first three categories are lower level needs. The remaining two are higher order needs. He states that the needs have a definite sequence of priority. They arise in certain order of preference and not randomly. Safety needs do not dominate behaviour until physiological needs are satisfied. Man is a wanting animal. He always continues to want something or the other. He is never satisfied. If one need is satisfied, another takes its place. If one need is satisfied it ceases to be a motivating factor. Thus, if lower level needs are satisfied an individual can be motivated only by satisfying his higher level needs. Physiological and security needs are finite while the other needs are to a large extent infinite. Maslow suggests that the various needs levels are interdependent and overlapping, each higher level need emerging before the lower level need has been completely satisfied. Finally, Maslow points out that an individual may jumble the order and importan ce of the needs according to his preference. Motivation theory is concerned with the employee’s needs and preferences. Frederick Herzberg and his associates conducted

Question Essay Example | Topics and Well Written Essays - 500 words - 13

Question - Essay Example Yes water affects mass wasting processes. Water reduces adhesive forces been the soil among other debris materials thereby facilitating mass wasting. Additionally, water often has force large enough to move material including large debris down the stream. The downward movement of loose and unconsolidated materials including soil and sediment is often due to force of gravity. At the point where the soil among other consolidated materials is not moving down the hill, such material are held in place with frictional force. The point at which the gravitational and frictional force balances is referred to angle of repose. This is the maximum angle that a friction force can hold loose material on the surface of the earth not to move downhill. Therefore, angles greater than angle of repose usually lead to mass wasting and at this point the force of gravity is slightly greater than frictional force holding the same materials. Soil creeping is a long term mass wasting process and it combine the movement of small and rocky materials in undirected direction. The movement of such materials are often facilitated by force of gravity. The creep usually do much damage since it leads to collection of materials over time especially behind trees; thus, it may lead to landslides triggered mainly by these tree particularly in cases that they lose root

In report format, prepare a Marketing Mix for the product or service Essay

In report format, prepare a Marketing Mix for the product or service on which you based assignment one. The Marketing Mix you de - Essay Example This research will be divided into sections each explaining how the case product has been placed for marketing. Product segmentation, targeting and position The term segmentation basically implies that there is grouping of potential buyers and customers in different categories (Masterson & Pickton, 2010; 88). By segmentation it will enable the Dell Company to actually place the potential buyers into different groups and therefore each group will perceive maximum value of the laptop differently from the others. In my segmentation of the Dell Laptop we can have for example three categories that will be the target market of the Dell products. The first group will be under homogeneity meaning that the particular segment the group will be having the same common needs when it comes to the Dell laptop. Under this group the Dell laptop that the group needs will be the basic ones with medium capacity hard disk, wide screen, long lasting battery and user friendly navigation on the laptop and o n top of all these features, the laptop will be relatively cheaper. The second group we can refer to them as the distinction group, under this group it can be made up of the higher end market of the consumers so that they are unique group of people as compared to the other members and potential buyers. Case in point will be the business fraternity and the upper class therefore for the Dell Company, the laptop in this range will be high end in terms of the needs for instance the business market would want a very fast laptop filled with more business features. With all these features the general outlook of the Dell laptop will have to be above par with the finishing being custom made in order to suit the potential consumer needs (Richter, 2012;44). The last group will be mainly be classified under the reaction group, this means that the target customers under this segment will consist of the buyers who have a similar response to a product in the market. The target will mostly consist of the youths who are mostly technologically savvy and would love to own the latest gadgets which include laptops and this is where the Dell laptop will come into focus as a gadget that the youths will fall in love with. Therefore the price will be worth the features that will be on the laptop (Mcdonald, 2007; 121). The main impact of all this will be to ensure that every potential buyer has been catered. Marketing mix and its relation to the target consumers can be summed up with the diagram below: Product Consideration With the Dell laptop, it is expected for the laptop to embrace all characteristics of service performance meant to create importance and value to the laptop itself and therefore enable it to sell to the potential buyers (Mcloughlin, & Aaker, 2010;67). It is expected by each design that the Dell laptop has will be a key factor to the key needs of the buyers. The technology in place of the Dell laptop will be expected to be of high end and furthermore very useful to t he consumers who will be using the product (Dibb, & Simkin, 1999; 78). The design should be made with the mindset that the significance of the Dell laptop will come from the usefulness it has to the potential buyers. Furthermore the Dell laptop will come with value added services and this will include warranties to ensure that the laptop can last the given time period and with the warranty the potential