Strategic Business Management and Planning in EasyJet

Strategic Business Management and Planning in EasyJet EXECUTIVE SUMMARY: The main objective of topic is the critically evaluate future challenges of EasyJet in the 21st century and recommendation to achieve the goals in future. 1. Introduction: Easy jet is the leading cheapest flight service company in European Airline Companies. The mission of the company is to offer Low cost airline service to the masses. Easyjet was established by Sir Stelios Haji-Ioannou in 1995 .Easy jet is the fourth leading European airline, the UKs leading budget airline and one that contests the number two LCC in Europe. Easyjet board had been disagreement of extension with his creator sir stellios since last two years (daily mail 2010). Newly joined(2010,July 14th ) chief executive Carolyn McCall with aid of easy jet chairman sir mike rake made a deal with brand licensing (daily mail 2010). She is very fresh for airline industry. Now I am going to critically evaluate how she is going to face future challenges ahead of her. Source: Map of the destination points www.easyjet.com 1. a) Strategy: in art of war book sun Tzu giving answer for what is strategy? A way of thinking; an aware and deliberate process; a concentrated implementation technique; the art of ensuring future success. According to Mintzberg H., (1994) Strategy is a unified, comprehensive, and integrated plan and designed to ensure that the basic objectives of the enterprise are achieved. A strategy or general plan of action might be formulated for broad, long-term, corporate goals and objectives, for more specific business unit goals and objectives. Easy jet believes that people make the difference. Its through the efforts of all our people to deliver our four strategic priorities such as Safety is our No.1 priority, Build Europes No.1 air transport network, Develop a winning customer proposition, Deliver low cost and maximise margins that we will realise our vision: to become the best low fares airline in the world.(Easyjet 2009) 1. b) Strategic Business planning: Strategic business planning serves to bridge the gap between development goals and planning for implementation of specific tactical measure. Internationalization: Welch and Luostarinen (1988), defined as the process of increasing involvement in international markets. Strategic management: Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. (Lamb, 1984: ix). Internationalization and strategic management: Welch and Welch (1996) have tried to develop a longitudinal theoretical model to identify the interrelationships between the two flows of international business inquiry, that is, They give meaning of strategic foundations (knowledge, skills and experience, networks, etc.) of the enterprise and its external environment, and identify planned and unplanned routes to internationalization, with networking important in both. They conclude by calling for empirical studies that specifically focus on strategy and internationalization Process interconnections (Welch and Welch, 1996: 25). Bell et al (1998): Internationalization and Business Strategy EasyJet have influenced by both internal and external environment in any strong grow stage. Internal environment: decision-maker characteristics has more influence in easyjet. We can say particularly sir stellos founder of easyjet and who has 38% share in easyjet. He had been last two years dispute with easy jet board for expansion of easy jet. (Thisismoney,2010).he has no problem with strategy of easy jet. EasyJet announced that it had agreed to purchase the entire share capital of GB Airways from the Bland Group. The deal was worth  £103.5 million and was used to expand EasyJet operations at London Gatwick Airport (anna.euro,2007) Easyjet has grown internationally acquiring GB airways on 25 october 2007. Sir stellos not happy with board accounting policy. He didnt like approach of board single cash generating unit. He insisted to be a he macro-economic climate to benefit of all shareholder.(abtn 2009) EasyJet had reached an agreement on the pace of growth with Sir Stelios after he had questioned the strategy. The LCC now plans to increase future capacity by 7.5% per annum, following yearly increases of 15% from 2005 to 2008 and will increase its fleet to 207 aircraft by 2012. Sir Stelios declared himself a lot happier with the carriers shift to a more modest growth strategy and insisted it was more resilient than that of Ryanair, which cancelled a large order with Boeing in 2009, though it will continue to receive aircraft from previous orders for several years to come.then he changed his mind and resign from the board on may 2010 and again start his backward, too much over speed of growth plan(capa 2010) Easy-jet influence by management competencies: No stability management in easyjet due to the action of sir stellos .management changes four year who worked hardly to develop the company Andy Harrison punished by sir stellos who has more share in the company. Sir stellos concentrated on account department he changed account management people. The shake-up will result in all three of the companys top jobs changing within the space of a year, following the departure in May of Jeff Carr, Easyjets chief financial officer(uk.yahoo,2009) .(abtn 2009) http://uk.finance.yahoo.com/news/easyjet-unveils-management-shake-up-ftimes-9106396619e0.html rapid management change create the conflict between management and employee External environment: Global influence: (Richard L. D,aft 1997 ) explaning that No company out-of-the-way from global influence. All international company influenced by global governing body. OPECs (Organization of the Petroleum Exporting Countries) set prices of oil and gasoline. OPECs globally influencing the airline industry.(tucker l,2008) CAA (Civil Aviation Authority) and IATA (International Air Transport Association) those bodies regulating the airline industry all over world. BAA is a leading airport monopoly company. We own six airports in the UK including the largest, London Heathrow, and we have interests in a number of others overseas. IATA and CAA fixing or reviewing price fare the airlines(price regulation). EasyJet Claims that (CAA)Regulator Favoured BAA Over Fees and supporting monopoly company(gardian,2009 pg 28) Global warming: Global warming refers to the documented historical warming of the Earths surface based upon worldwide temperature records that have been maintained by humans since the 1880s.Its Is the combined result of Anthropogenic (Human-Caused) emissions of greenhouse gases and solar irradiance in exchange According To The World Meteorological Organization (WMO), The Decade Of The 2000s (2000-2009) Is the warmest one record. The global mean surface temperature for 2009 IS Currently Estimated at 0.44  ° C/0.79  ° F above-the 1961-1990 Annual average of 14.00  ° F C/57.20 (Ecoearth2009), Volcanic ash cloud: Global warming may prompt more hazardous geological events such as volcanoes, earthquakes and landslides, scientists have warned- Prof McGuire (telegraph2010) acid rain: volcanic explosion can change the Earths climate both for short periods and long periods. Volcanoes that release large amounts of sulfur compounds as sulfur oxide or sulfur dioxide in the atmosphere more strongly than those that eject just dust. The sulfur compounds are gases that rise easily into the stratosphere. Once there, they combine with water (limited) available to form a mist of fine droplets of sulfuric acid (volcanoes 2010) Andy Harrison said that Easy Jet is planning to cut CO2 emissions by 50% by 2015.The aviation industry have an excellent record in reducing the environmental footprint of aircraft. Todays aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts. Now we are planning the next generation that will help towards taking the plane out of the emissions equation. Easy Jet is already setting the environmental standard in the airline industry. Our fleet of 131 aircraft has an average age of only 2.3 years the youngest of any major airline in Europe. We have recently called for over 700 of the dirtiest aircraft to be banned from Europes skies (ecojet2010) Ash cloud crisis: Andy Harrison gave Q3-IMS-2010-Analyst-presentation-final report saying that how global warming affected the easyjet limited. Significant impact on results from volcanic ash 7,000 flights cancelled impacting one million passengers Estimated cost and lost contribution  £65 million Future challenges on 21st century: Drucker p., (2007) observe that In the middle of 19th century they exposed to many radical changes as we compare to this transition period. As during world warII many structural changes have been occured,then here comes the second industrial revolution started. According to Drucker argumentation, the future is not soo far because for the formation of business strategy there are five social and political certaintiesThe collapse of the birthrate in the developed world, changes in the distribution of disposable income and a redefinition of corporate performance, international competitiveness and the rising conflict between economic and political reality.Then he looks at the leadership requirements, the characteristics of information revolution, Productivity of knowledge worker and finally their responsibilities in the system management. Rivals for EasyJet now airberlin grown as a competitor in eroupe region looking share price movement on 3rd November 2010(capa2010a). The Challenge Facing (mccall) tougher has-been made by exchange at Ryanair CEO Michael OLeary WHERE IS planning a move to larger Airports near city centers, scrapping A Strategy is based Solely less-costly, out-of-town airports (businessweek2010) Stability management competence frame in EasyJet. McCall will also want more boardroom stability following a spate of resignations. Chairman Colin Chandler and Finance Director Jeff Carr resigned in 2009, Stelios and his nominee Bob Rothenberg stepped down in May and Cor Vrieswijk, the operations chief, quit two weeks ago after just 3 1/2 years at the company (businessweek,2010) There is a some money changes in management last two years. Globalization impact: The impact of globalization will lead to make a major challenge strategically to culture and language in the environment business Managing Across borders: The main creteria of an organisation is to survive in the 21st century and to succeed the workforce in business environment. Revolution of Information Technology: The usage of internet, e-commerce and wireless are supported by a new world of infrastructure. Security issues and increase demand for knowledge worker in an oranizations. Leadership Challenges Generational leadership managing an older workforce, as well as the digital generation Sustainability Defending todays environment and addressing consumers needs The developing world responding to a changing economy Diversity leading a workforce comprising ethnic minorities, mature workers, etc Globalisation managing an extended workforce, and social responsibility. Organizations facing rapid change, unprecedented global competition, unpredictability and the constant threat of acquisition. At the same time, it is becoming increasingly aware of corporate social responsibility and global sustainability challenges in the broad sense. The 21st century is one in which we will need a servant leaders more than ever. It is difficult, fascinating and full of possibilities. If organizations are to thrive and survive, they must innovate. They need all the energy and creativity of their people. This requires a revolution in culture in the workplace the workplace that limit, deter the poor and those that release energy, enterprise and spirit. They also need to be led by world citizens. The best people want to work for ethical organizations that meet the needs of society and avoid prejudice. Sustainability focus on environment, charity corporate and social safety in EasyJet: Environment: Easyjet is giving high priority for environment safety. To be environmentally efficient in the air and on the ground as well. To lead shapes a greener future for aviation. Charity: EasyJet supports a charity of the year. The airline gives a corporate donation and provides access to staff and passengers to raise funds, and promotes the charity through brand awareness. Following a Europe-wide staff vote, EasyJet is proud to announce that our current charity of the year is the Alzheimers Society. Corporate and social Safety: Safety is our first priority for both customers and staffs. Easyjet aims to provide its customers with safe, good value, point to point air services and believes in the goal of excellence of achievement in all its activities. Easyjet sees starving for excellence in environmental, social and ethical activities as a key behaviour for a successful and sustainable business Recommendation: Entrepreneur: the person who has great vision with innovation with optimistic personality. An entrepreneur is a person in charge of creating value, not only for him, but also for his investors, clients and for the society Entrepreneurship: entrepreneurship, which is defined as the pursuit of opportunities, acquisition of resources, construction of a team and discovery of markets adapted to offer the specific product (Dr.Zacharakis A,2009) Why it is important for Entrepreneurship: Its very important for global entrepreneurship to monitor the projects over all. Loyalty to customer, employee and government also paying right tax. To compete and set the goals to meet the globalization competitor To develop a acquire company. Bell et al.,(1998) state that organic growth and acquisition are good tool to make organization successful in internationally with entrepreneurship skill of management. Strategy: 1 Diversification strategy: Pils F (2009) discussing about Diversification, impact of diversification, advantage of diversification .diversification for company is a form of corporate strategy . It aims to increase profitability through higher sales volume resulting from new products and new markets. Diversification can take place either at the business unit or enterprise level. At the business unit, it is more likely to develop into a new segment of an industry where the company is already at the firm level, very interesting to enter a promising venture outside the scope of Business Unit. Sir stellios have been insisting about future of fleet expansion. When the fleet and the route to increase, we have more customers in the summer (six months) and festivals time, remaining six months, flights are in the ground(Businessweek2010). My opinion sir stellios has matured person in airline industry and also stellos Haji-Ioannou is a member of the New Enterprise, a group established to advise the Conservative Party on business policy (market watch2007). He is not against strategy of the company but against fleet expansion (capa2010) .so McCall can go for other sector diversification expect fleet. She has to considered about rivals also, when rivals increasing the fleet and route, mccall also has go for it. Otherwise she cant compete with her rivals .now easy jet share growing. Now main rival of EasyJet is ryanair share reduced in Europe.(capa2010a). Good news for easyjet: Ryan air, the second airline in the United Kingdom, announced its intention to reduce the ability of winter in the UK by 16% compared to November of 2010, outlining the decision will result in the loss of over 2 million Passengers at airports across the UK during the winter of 2010 on a year-on year basis. (capa2010b). New deal with sir stellos brand licensing ,easy brand not for flight,easyjet can use ther purpose aswell. new deal creates a lot opportunity for new ceo Carolyn mccall .she can go for cobranding, removing ancillary revenues(the so called 75:25 rule), freedom for easyJet to lease-in non easyJet-branded aircraft to meet operational requirements within annual limits without the need for easyJet Group consent,new product and new services.(capa2010c). Strategy 2: According to Sun Tzu art of war: If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. Strategy: 2 divided boards strategy. Its not a best strategy not when the dissenter controls nearly 40% of the voting stock (capa2010) Sir Stelios is used to make his way. He now argues for drawing on growth. In some ways it may be perfectly justified in seeking to improve his win by EasyJet, a company that has not paid any dividends money although it has generated considerable revenue from the IPO, as well as royalty payments. In this regard, his argument against the expansion only up batteries if a more static fleet would turn into immediate dividends and will continue to provide under Sir Stelios strategy slow growth. He probably did his homework, he believes (and other shareholders) would be the winners, if not in the long term, at least in the coming months. However, so far it seems to be still in the minority, as the company continues to occur. If following a public campaign as now seems likely it will surely be disruptive. A public war is not what every company needs. The company is difficult enough as it is. The board of directors and chief executive officer of the airline however insist that the growth agenda had been agreed before Stelios commonly alleged change tack probably because of the difficult situation. The Chairman, Sir Michael Rake, in a letter to shareholders on 18-May-2010, said: The Board is both surprised and disappointed to find itself in a public debate over strategy as Sir Stelios and I had agreed principles of engagement in May 2009 specifically to avoid such situations. In the view of the Board there are simply no grounds for a dispute. New CEO insisting Easyjet never paid dividend. Stelios rising question our rivals paying the dividend, why cant we do that? (Business week, 2010) Strategy 3: (osama el kadi 2008) strategizing using sun tzu art war. About stunning growth : strategizing the easyjet pocess of negotions,sales and innovations.easy can develop the company international level with most sucessful. strategizing Wynn Ellis said that EasyJet still has capacity to enlarge capacity 5 percent to 10 percent a year, an analyst at Numis Securities in London with a hold recommendation on the stock.McCall needs to weigh the interests of all shareholders in making her decisions and be prepared to stand up to Stelios if necessary. The U.K. market may be relatively mature but there are opportunities in overseas markets. (Business week, 2010) Easy jet share growing well in Europe (capa2010a).easyJet shares were up 1.3%, while airberlin was up 1.2%. Ryanair shares lost 0.4%, with the carrier reporting strong traffic growth. Aer Lingus shares dropped 1.3%.So mccall strategizing the company to make stunning growth using this method. Conclusion: After resovling the dispute of brand licencing with sir stellos ,carolyn mccall got more support from shareholder; because the deal creates more corporate-governance flexibility in EasyJet decision making in future. She got bit releaxed achieveing deal with founder easy jet .now she has to concentrate set up the managemtment competence framework. If she follow servent leadership at this present.she can resolve all the conflict in organization easily get the way to obtain new corporate strategy to achive vision with orgnational people.as I discussed in recommendation she can choose any one the strategy or both. My opinion she can go for diverfication and strategizing.because she is has strong negotion power(Sun Tzu: The ultimate art of war is to restrain the opponent without fighting.), sales techniquie (I can see her ability from gmg grop development , her vission and care about sustainability(gardian,2010)) and innovation. finally:mccall has to have answer for this question, what ma kes a business functioning in this sector victorious? While deciding diversification. Referencing: 1. Abtn(2009), easyjet article,accessed on 4t November2010 , 2. Anna.aero (2007), easyjet acquiring gb airways, accessed on 5th November 2010, 3. Bell, J., Crick, D. and Young, S. (1998) A Holistic Perspective on Small Firm Growth and Internationalisation, paper presented at the Academy of International Business Conference, City University Business School, London, April. 4. Businessweek (2010), easy jet eco must slow flee expansion, accessed on 6th November 2010, 5. Capa (2010), easyjet eco reviewing business model, 6. Capa (2010a), easyjet sharemarket,accessed on 6th November 2010, 7.Capa (2010b), End of an era: Ryanair continues shift away from UK/Ireland , accessed on 6th November 2010, 8. Dr.Zacharakis A (2009) What is entrepreneurship? accessed on 6th November 2010, 9.Drucker,p.,(2007), Management challenges for the 21st century, Butterworth-Heinemann, revised edition, great Britain. 10. Ecoearth(2009), glabal warming accessed on 4th of November 2010, 11.Ecojet(2010), easyjet_ecojet,accessed on 3rd November 2010, 12.http://www.easyjet.com/EN/Environment/index.shtml 13. Irvin B.Tucker( 2008)Microeconomics for Today, south-western cengage learning,sixth edition,Canada ,pg: 265 14.Guardian, 18 March 2009, pg 28 easyjet claims BBA overfeesgardian newpaper,London. 15. Guardian(2010) carolyn-mccall-sustainability, accessed on 4th November 2010, 16. Henry Mintzberg(2000) The rise and fall of strategic planning,british library catalog,great Britain. 17. Osama EI-Kadi (2009) Negotiations, Sales and Innovations leading to stunning Growth, , accessed on 4th November 2010, 18. Lamb, Robert, Boyden Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall, 1984 19. Market watch(2007) , Parties clash in corporate credentials battleaccessed on 5th November 2010. 20. Richard L. Daft,(1997) Organization Theory and Design, south-western cengage learning,10th edition,Canada,pg:210 21. Telegraph (2010), climate change accessed on 4th November 2010, l 22. Volcanoes (2010), volcanoes, accessed on 5th November, 23. Thisismoney (2010), easyjet , accessed on 4th November 2010, 24. Welch, D. E. and Welch, L. S. (1996) The Internationalization Process and Networks: A Strategic Management Perspective, Journal of International Marketing 4(3): 11-28. 25.Welch, L. S. and Luostarinen, R. K (1988) Internationalization: Evolution of a Concept, Journal of General Management 14(2): 34-55. Biography: Suntzu art of war

Creative Writing †Belonging Essay

The clear, bright and enlightening blue skies greet my face as I ponder through my thoughts in my head. The sun blossoms it’s radiating sunlight, which glisten and reflect off the tranquil, wavy sea to reveal elements of a mystifying, inexplicable, yet convivial world. My heart beat pulsates through my ears†¦ so silent and blissful this world of beggaring-description, words could not hope to utter moments like these. It was the idea of confronting, change and experience which led me to this endeavouring challenge of discovery. In preceding life, â€Å"discovery† was but a mere artwork to me; its extravagant detail painted an image which took me to a new world of the unknown. Its colours merged and intertwined, creating infinite pathways for life to take me far beyond the norm. But, it was just a painting. Vibrant as the sky could ever be, inhabitants of birds and seagulls cluster amongst the sky’s surface to shadow various regions of radiation. Numerous shades of varying size, shape and darkness swam steadfast past my eyes, stimulating diverse light shades across the sea surface. I travel along a path to encounter countless fish as their scales unleash myriad hexagonal-structured reflections, capturing every single colour of the rainbow. I touch the water and an instant sensation crawled through my fingertips, as the water almost desiccated back down my finger, revealing wondrous ripples. The constant expansion and flow of ripples developed into motions of diffracting sunlight which followed a distinct pattern of iridescent white light. The sea so pure, its reflections illuminated my face with the pattern of the undulating water flow. A flash before my eyes re-writes the memoirs of my past life – solitary and confined to the one passageway of safety and security. Ironic is it not? That such an introverted life could lead to the feeling of belonging to something ordinarily worthwhile, or to conduct a life of normality. I still hear a screech suddenly exerted from the fancy convertible making an unceremonious turn, piercing the dusk, still fog of night. The periodic fear of tomorrow, dreading what society had in stall for me. A vision of â€Å"my world† was painted bit by bit, colour by colour and section by section; a world of drifting into the crystalline sea far beyond human sight. It shimmered into this blazing, crimson sunset that protrudes colours of red, white and tinted blue clashing and smashing, latticing over and over again, against one other only to produce an amalgamation of beautified hope and warmth, resulting in this augmentation of sanctity, safety and assurance. A world I longed to belong†¦ I always questioned myself, repeatedly over and over and over again about my identity, destiny and independence. Was it really necessary to do what I did? To precariously determine my own destiny, where life was to be lived unknowingly? To see my father tremulous and mother on her knees, with her hands drenched in tears. A sudden emotion of fear and regret struck my heart in its centre, but also a sigh of relief. I was suddenly brought back to reality by the roar of the motor. The consistency of ripples flowing causes my reflection to distort with the scaly and incandescent rays from the schools of fish and the sun’s protruding rays of warmth and somewhat, hope. I closed my eyes for a few seconds to relax and enjoy this free moment†¦ 1|Page Jason Chan Year 12 Ms. Sake However, I felt a drop of water plummet on the right side of my cheek. My heart froze for a micro -second, dreading to open my eyes as I assumed for the worst. I hear the deafening silence of the waves, on the brink of a complete halt in their tranquil motion. No longer did the extravagant light shower the crystal sea, nor did the birds flourish over the sky. Foul-coloured fluffs of clouds conquered the remaining essence of light the sky had to offer. Cataclysmic roars of thunder clashed in every direction, ringing my ear drums heavily like lava and debris suffocating the mountain sides. â€Å"My world† I belonged to flashed for one second and I saw the usual back gate with a pathway leading my innate mind to the cataleptic regret. It was then I compelled myself up knowing it was and is finality. I remember clearly tilting my head to the side, seeing the sun’s arms reaching through the minute openings of my curtains, greeting my face and mind, pondered with thoughts and feelings of beggaring description. My face heated up, my hands trembled, my fingers shook hysterically as I held the key to freedom, and a drop of water plummeted from the right side of my cheek onto the pure, hue labelled, â€Å"Father and Mother†. That final tear symbolised the very last essence of me, only to distribute out and smudge the ink. Nevertheless, I told myself my world is and always will be created by me, so I relieved myself of intense emotion and wiped my tears away, got my bag and strode with pride to my new world. The sight flashed again, bringing me to a world of catastrophe, as lightning collapsed from the sky as if Zeus had deliberately done so. My fear multiplied as fast as the rain drops fell. I felt a gush of aggravated wind fly past my hair at a ghastly speed. A continuation of heaviness impeded my stability as the turbulent sea rocked like an exacerbated avalanche. It was as if the glistening, crystal sea has become the enemy, the hardship, a hurdle to overcome – my world had become my enemy. I grasp the sides of my capsule with my sweat-bear hands, clenching in fear for my life. Spontaneously, words of my cataleptic regret begin surging in and out, left, right and centre of my mind†¦

Grand Targhee Ski Resort Essay

What is service culture? â€Å"Service Culture† is â€Å"a shared purpose where everyone is focused on creating value for others inside and outside the organization.† (Ihara, 2011). In this paper, we will discuss how the management of Grand Targhee created a service culture, how fun relates to establishing a service culture and which product Grand Targhee is successful and why. According to the Case Study, you can see that the management of Grand Targhee created service culture based on customer satisfaction. Their target market is aimed to people prefer more individual and personality services. To rely on 4P of Marketing (Product, Price, Place and Promotion), they made themselves became unique. Product, they know their liabilities and their disadvantages therefore they tried to differentiate themselves. Their disadvantages are firstly, they have 3,000 acres but they only got 4 full-sized lifts, which is half if compared to Jackson Hole’s. Secondly, their locatio n does not allow them to have the development of real estate around their area to attract customer. However, they created their service culture based on their disadvantages. They have their unique riding program which brought the turnover from $8,000 to $15,000 in three months of seasons. Their services made their customers enjoyed the time they spent in the ski private lessons to have fun and make they feel more confidence about themselves. They help their customers excess what their want which are goods or services that are not necessary but that customer’s desire or wish for. (Monroe County Women’s Disability Network). They make sure their customers are satisfied with the services they provided. It’s obviously that they success with their pricing which worth their services. That’s why 100% their customers come back for seconds. In addition, their promotion campaigns are really good. They sponsored for schools ski programs in local. Their successes with their Kid Programs lead their attractive to more customers for their private lessons services. The W ord of Mouth (passing information from one person to another person) is a really powerful tool to advertise their services without any expenses for media. If the Kids from schools sponsored joined the Ski lessons and interesting to continue those lessons, they would let their parents know, and their parents would tell their friends too. The factor â€Å"fun† relates to establishing a service culture through their programs to their staff morale. They are successful with their Kids programs. It’s obvious that their programs must be really fun so it could attract children and kept them running smoothly. Besides it, the fun factor also involved in their staff morale. They make the job of every single one in the business felt comfortable and enjoy their job. They did not make the pressure on every department; instead, they graded and motivate their staff by performance and payment. That is the reason why they can push the rating of ski patrol from 44% in five years ago to 88% in last year. The product Grand Targhee focused on to create interaction between the guests and employees is their private Ski lessons. This service is successful because they create the connection and commitment between their staff-customers and themselves. They paid their instructors rely on customer satisfaction and returning business, that will be the large encourage to their staff do their jobs at their best. They motivated their staff, from the parking lot attendants to ski patrol, make them feel they are a part of the establishment. Targhee now can control their services quality at the highest level. Their staff will try as much as they can to excess customers satisfaction. You can see that they are also successful with their effective marketing plan which is when management is communicating effectively with guests, employees, and community leaders. (Brown, 2007). They made their staff did as they expected. They made customers kept coming back for them. The ski schools from other resorts run as loss leader but not for Targhee. They are more concentrate into their private lessons programs with the good leadership therefore their ski school brought 4.5% of revenue and their net earnings is 30.1%, double to national average. To sum up, Targhee created a service culture very unique. They rely on their customers satisfaction. They make the differentiation between them and others places whom has greater advantages to them. They has an effective marketing plan based their Product, Place, Pricing and Promotion. They know how to develop their potential and turn their disadvantages into their opportunities. References: Brown, D. R. (2007). The restaurant manager’s handbook. Ocala: Atlantic Publishing. Ihara, A. (2011, 06 26). Up Your Service. Retrieved 02 04, 2013, from Up Your Service: http://www.upyourservice.com/blog/service-culture/service-culture-what-does-i

Essay about Health Promotions Among Diverse Populations

Running Header: Health Promotion Among Diverse Populations 1 Health Promotions among Diverse Populations Sheila S Erickson RN Grand Canyon University: NRS-429V-OL191 June 20, 2015 Health Promotions Among Diverse Populations 2 Marginalization of the Native American population is a result of colonialism; they were considered to be ignorant and hostiles by the â€Å"White† settlers, forced to live on reservations, lost their culture and values through assimilation and stripped of their rights in society. Segregation, Social Darwinism, and other discriminatory practices have led to the marginalization of Native Americans, resulting in the lowest standard of living in the United States, high rates of alcoholism, and a significant loss of†¦show more content†¦(Furlov, B. Paskus, L.) Mental Health is of the highest concern along with the following: ï‚ · Cancer, Heart Disease, and Diabetes are the top three galling afflictions. ï‚ · Unintentional injuries, Chronic Liver disease, chronic lower respiratory disease follow close. ï‚ · Stroke, Suicide, Nephrosis and chronic Nephrotic Syndrome are in the top ten. ï‚ · Unfortunately, Influenza and Pneumonia have to be figured into the mix as well. Perhaps since the time the Europeans first traded alcohol with the Native Americans, it began the downward spiral effect that they are feeling today. It has been said that alcoholism is an epidemic among the Native America. Alcohol is no longer sold on any Reservation due to the issue. The American Indian and Alaska Native people have long experienced lower health status when compared with other Americans. 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