Free Will Philosophy Essay

I strongly believe that W. T. Stace is correct while arguing for the view of soft determinism, also known as compatibilism. Stace believes in compatibilism, which states that determinism is true, but free will still does exist. He puts both views together by studying the definition of free will. Stace asks, â€Å"How can anyone be punished or rewarded for his or her actions if they have no control over their actions? † That statement seemed extremely convincing to me because both d’Holbach and Chisholm supported one side of the argument. d’Holbach and Chisholm argued that we are either strictly determined by the laws of nature and physics or that we are not determined, rather being we have the power to do as we choose. Stace on the other hand, put both positions together and made them work together. He explained that the laws of nature and physics do have an impact on our choices, but we do have the ability to choose what we want to choose when making a decision. Outside forces may push on our decision, but we are the ones responsible for choosing what we want to choose. He persuasively defends his view of soft determinism by explaining the definition of free will. He states, â€Å"In order for one to define free will, one must look into how the phrase is commonly used. † The way a philosopher interprets free will is different than the way a common person will do so. Stace defines free acts as acts that are directly caused by a person’s internal thoughts or desires coming directly from the person. Not free acts are those that have outside forces pushing a person to do something a certain way such as a threat or harm. This was very different from what other philosophers have stated in the past. By providing examples of free will, Stace points out that free will clearly does exist. It wouldn’t make sense for free will not to exist since it is compatible with determinism.

A World Without Chemistry Essay

A world without chemmistry would be simply disastrous. We would have no phones, no lightbulbs, no social networking! Almost everything we use in our daily lifes depends on chemistry to exist, from the food we eat to the clothes on our backs. If we had never studied chemistry we wouldn’t have liquid oxygen. This was developed in the 1800s and is now probably best-known for its role as rocket fuel. Without rockets the space race wouldn’t have happened, or all the everyday things that we got from programmes related to it – from satellite TV to the internet. Chemistry has been called ‘the central science’ because of its role and influence on all of the sciences. It involves the study of the basic units of matter, and without that knowledge other sciences such as physics and biology would not have been particularly successful. Before a world of modern chemistry, humans had very limited ways of preserving foods. It would be very hard to find clean water nowadays if it weren’t for chemistry. Deadly waterborne diseases such as cholera, dysentery and typhoid would be very common. Without chemistry, we would not be able to understand the composition of food. We would not be able to tell what foods are good for us and what foods are bad. We would not be able to estimate the shelf life of foods. We also wouldn’t know how to how to nourish our body with food that would protect us from illnesses such as rickets, osteoporosis and scurvy. Chemistry has enabled us to make up for the nutrients we miss out on, with important vitamins and minerals in capsule form, and fortified breakfast cereals. Without chemistry we would not have modern medicine. Disease and illness would be spreading like wildfire! When modern chemistry began to take off, by the 17th century, the average life expectancy was only 35 years. Advancements in chemistry was able to change that. Nowadays, the life expectancy in Ireland is 80. 32 years. Without modern chemistry we would not have been able to achieve such a high age of life expectancy. Without chemistry, penicillin would never have existed, and minor cuts and grazes and low-grade viruses would often progress to serious illness and fatal septicaemia (blood poisoning). Without chemistry we wouldn’t have salicylic acid! That’s the chemical name for aspirin, the cheap wonder-drug which has given us relief from headaches and fever as well as helping to prevent strokes and heart attacks. And what would us poor, pimply teenagers do without this wonderous chemical to fight all our spots? All I can say is, THANK YOU CHEMISTRY! Chemistry plays a big role in every aspect of our lives. It has allowed other sciences to blossom and has expanded our collective knowledge. We understand how the tiniest components of the human body work and can predict the composition of planets millions of miles away.

Dove Marketing

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part of the daily life of millions of consumers across India.Over 16,000 employees and annual turnover of around Rs. 19, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever and leading supplier of fast moving consumer goods with powerful local hold in more than 100 countries all over the world with annual sales of about â‚ ¬44 billion for 2011. Unilever has about 52% shareholding with HUL. Particulars| Total Numbers | Comments|Brands| More than 35| Well established brands catering to various market Segments| Products| More than 250| Huge umbrella of product family and product line| Direct retail coverage | 600,000 | Includes both on and off premise outlets | Household reach | 80% | Every 2 in 3 Indian uses HUL product | Shelf availability | 84% across India | Very deep market reach of | Dove Dove’s started off in the US in 1957; is leading brand of Unilever globally. Dove is marketed in 80 countries worldwide with a range of products from lotions, body washes, skin care and moisturising creams.Dove hair care range was brought to consumers in 1998 in Europe and in 2003 in North America. HUL launched the Dove hair care range in May, 2007 which included shampoos, conditioners, and revitalizing masks. Dove became the fastest growing shampoo brand in the country in a short period of time of around 13 months. The range claims to deliver the moisture promise of Dove. It has a specific formulation of chemicals which are mild and soft to the skin composition. Dove enjoys a star position for damage repair and therapy. Dove has hair care products that repair damage to the hair.The new Zero Damage System range includes ‘daily therapy’ shampoo, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo, conditioner, serum and hair-mask. Context Indian hair care is divided into categories Hair oil Shampoo/conditioners, styling products, herbal remedies and hair-dyes and colors. Sachet sales contribute approximately 40%,. Hair care and shampoos targets upper middle class, middle class and upper class rural customers. Market is expanding to lower class too. Main consumer categories targeted are women. The usage of shampoo in Indian society has evolved with increasing rate.Today average usage in Indian population comes out to be2-3 times a week. Use of conditioners is still mostly in the super premium segment. Indian women require more shampoo as compared to western women because of thicker texture, longer average. Awareness counts for about 90% in urban areas g iving 80% of total consumption whereas; in rural areas awareness counts for about 80% which is for the remaining 20% of consumption. Competitors Market Scenario Product Category: Hair Care The hair care market in India is valued at $200 million with a growth of 3. 8% year by year. The hair care market includes . hair oils. 2. shampoos. 3. hair colorants & conditioners. 4. hair gels. Shampoos The shampoo market carries a value of Rs 4. 5 billion with market penetration level of only 13% in India. Shampoos are available in the form of shampoo bottles of different volumes as well as 8ml sachets. Sachet makes up to 40% of the total shampoo sale. The shampoo market in India is divided into: * Cosmetic * Anti-dandruff More than 50% of the population uses soaps for hair care. The shampoo penetration is only 30% in metros. The major players in the today’s shampoo market are HUL, and Procter & Gamble.Segmentation Market segmenting is dividing the market into groups of individual marke ts with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. According to Philip Kotler, â€Å"Market segmentation is the sub dividing of market into homogenous subsection may conceivably be selected as a market target to be reached with a distinct marketing mix. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. The concept f market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes.As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Since there a large number of competitors in the shampoo market selling almost identical products that have almost similar attributes and properties market segmentation should be devised for Dove shampoos. The figure shows the types of segmentation taking into account various criteria. The relevant differentiators applicable to Dove shampoo is mentioned below. Demographic | | | | | | | | | AgeSexLevel of educationSocial Class| The target consumers would be the age class from preteens to old age. It is commonly observed that there is no much differentiation in the usage patterns in relation to age even though the attribute in the shampoos tha t is sought might vary within different age groupsShampoos are used by both men and women although in varying degrees and frequencyDove is a premium shampoo primarily targeted at educated middle class consumersSocial Economic classes from B1 particularly the upper middle class and high income groups would be likely to afford and be aware of the product. Geographic | | | | | | The primary consumers would be the Urban middle class and above. It would not be affordable for rural markets| Psychological | Psychographic | It tries to change the psychology of an average looking women that she can look equally beautiful. Some consumers have the perception that the chemicals in the shampoo render the Hair dry.The moisturizer concept can be used to address this | Benefits sought | | Consumers hope to derive a number of benefits like Dandruff control, Hair Therapy, Oil control through shampoo usage| Behavioral | Product usage | The products are used on an average of 2 to 3 times per week among almost all age categories with a slightly higher frequency for dandruff control | | Media usage| The media usage of the target customers would be magazines newspapers and TVs so that communication efforts can be directed to these channels to cater to the prospective consumers| | | |Targeting The main target market is upper middle class and premium class people (higher socio economic group). It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty. The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women (mainly youngsters, Teens and Pre-Teens) who are socially active with or without job and belong to the premium section of the society.Dove Product Lifecycle Dove shampoo is in the growth stage * As Dove is becoming successful and sales has started to grow rapidly as it became established. BCG Matrix STAR Dove| QUESTION MARK ? | CASH COWS | DOGS | BC G Matrix (Boston Consulting Group Matrix) The â€Å"BCG matrix† or Portfolio Analysis is a portfolio planning model had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analysing their business units or product lines.This helps the company allocate resources and is used as an analytical tool in marketing, product, strategic management, and portfolio analysis. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. A low-growth product is for example an established product known by the market.Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. There is the milking cow that brings in the constant flow of cash. An example of this product would be regular Colgate toothpaste. * Stars whose high share and high growth assure the future; * Cash cows that supply funds for that future growth; and * Question marks to be converted into stars with the added funds. Stars * Dove shampoo has a high growth and high market share Dove is ahead of Pantene by a large margin in the category of shampoos. Its value share is 18. 6 per cent to Pantene’s 10. 1 per cent. In the top six metros of the country, Dove has a value share of 12. 6 per cent to Pantene’s 11. 7 per cent. In urban India, Dove’s share is marginally behind Pantene’s 11. 1 per cent at 10. 6 per cent, while, on an all-India basis, Dove is 7. 9 per cent to Pantene’s 9. 4 per cent. * Highest Market Share -The company holds a 44% market share in the Indian shampoo industry. * *

Belonging Essay Essay

Concept, perceptions and ideas to belong or not to belong differ from person to person. This is due to experiences that shape ones personality that come through personal, cultural, social and historical context. The idea of belonging allows one to have some sort of connection and communal with people, places, groups, communities and the wider world. In contrast not belonging causes one to suffer from alienation, exclusion and marginalisation. As a result these factors can cause an individual to be at different states of depression depending on one’s personality and situation. However in society, belonging has become and essential to life. Many texts have explored the notion of belonging and not belonging; the play Rainbows End by Jane Harrison and the short film Between the Flags Produced by Jayce White explore the concept of belonging and not belonging to place and people through several forms. Rainbows End by Jane Harrison is a play that explores the concept of belonging and not belonging thorough Harrison’s choice of cultural and historical context at the time. The play is set in the 1950’s during the time Queen Elizabeth II was visiting Australia and whilst many racist policies where practiced such as the Assimilation, Paternalistic and the White Australia policy which all discriminated and alienated the Aboriginal people from the wider community. Throughout the play, it is manifest the Aboriginal people belong and do not belong to certain placed and people. This is shown through a conversation that Nan Dear his with Dolly about her birthplace, â€Å"Well, of course I’m not gunna die. Not here anyway. Gotta go back to my old place to do that. Nan Dear Act One Scene One. This quote conveys Nan Dear’s idea of belonging to place, she assertively expresses to dolly that this is not her place and she will eventually return to where she fits most, through this may not be physically but rather spiritually, which is also part of the aboriginal culture and traditions. The understanding to belong, not belong and the longing to belong alters from one individual to another, this is extensively due to one’s overall background experiences which have ultimately shaped ones thoughts and ideas on the various notions of belonging. This is very evident throughout the play, Rainbows End as different perceptions of belonging are conveyed through conversations and incidents that occurs from characters of different social and historical background. An example of such is the conversation that Errol and Dolly have about the differences in their families. Errol attempts to convince Dolly that he is willing to give her a better life, if she agrees to marry him but away from her family. Dolly does not agree with Errol Fisher’s views on a better life and continues to question his thoughts through the repetition of his words. DOLLY: You want me to leave here for ever? ERROL: I’m offering you a better life. DOLLY: A better life? ERROL: In the city there’s department stores so big that you can spend all day in them. Why in the city there’s even little restaurants you can eat spaghetti, just like Italy. DOLLY: Spaghetti? This conversation portrayed Errol and Dolly’s different perceptions of belonging. The use of the repetition is ironic as Dolly has her family and place does not understand the meaning of â€Å"better life†. The connection that dolly has with her family and place has created her to feel comfortable there regardless of all the discriminatory acts of the time. Errol and Dollydiffering opinions come through their social and cultural context which causes them to continuously clash between each other. â€Å"Your world. And you’re just assuming that your world is better. But actually, when I think about it- when I think about nasty Nancy – she has everything that opens and shuts. I’m not sure it isbetter. I wouldn’t trade placer with her for anything. And as far as you’re offering †¦ no thank you. This is my place. I’m staying right here with my Mum and Nan† despite Dolly not being a young adult who has subjected to racial incidents, that could be prevented in the future if she accepts to marryErrol The short film Between the Flags is a Tropfest film that references and represents the incident that had occurred in the year of 2005, Cronulla riots, concerning two racial groups; the Australian and the Lebanese, which caused violence and division amongst the two races. If mixing of the two diverse racial groups had occurred at the time it often resulted in a brawl and further conflict; however the filmBetween the Flags argues this conviction through a humorous way. Several forms such as: humour, irony, popular culture and themes such as the beach and â€Å"typical Australian bloke† support the idea that two or more people can intertwine together regardless of any dispute one being removed from the external society. The use of irony is used throughout the complete film, it creates humour in-between the two characters which generates harmony amongst them, this is apparent in the film. An example of this is when the Lebanese character (character are not given names instead each represents an ethnicity which is shown through their choice of costume) approaches the Australian bloke: â€Å"What’s goin on† – Lebanese boy â€Å"G’day mate† – Australian bloke â€Å"Here for the riots† – Lebanese boy â€Å"Yeah, looks like we’re the first ones here† – Australian bloke â€Å"Maybe we should wait for a more people† – Lebanese boy  The conversation between them continues the irony of the situation is the conversation that occurs, and also the use of such words such as â€Å"mate†, as both of them are at the beach to riot against each other; instead they involve themselves together in a communal conversation. Throughout give-and-take of words between the two characters they both felt a sense belonging and ease towards each other even through the beach was supposed to be a place of non-belonging and dispute. This was majorly due to them being part of the popular culture and sharing the same interest. Their reactions were shown through the use of close up camera shots, as they enable the viewer to understand the characters emotions and have a sense of empathy towards them. The short film Between the Flags uses the beach as the setting to the film, as this is also references to the Cronulla riots as they had occurred at the beach. The attitudes that the characters have towards the beach affirm that it is a place of regular social call, also part of each ones character regardless of their ethnic background. Two characters connection with the beach enables the viewers to have an immediate understanding that it is a place of belonging to one another. This is manifest in the film through the connection that the characters grow due to playing a game of cricket, nevertheless in the film the beginning of the game the Lebanese character says â€Å"umm I don’t usually do this but†¦Ã¢â‚¬  this had displayed to the audience that he is not too liking of cricket but he starts to play as it is most appropriate to do so. This was shown through a continuous full camera shot to show the characters interaction with each ther and to also display the setting of the film. Throughout exploring and analysing texts it has become most evident that people views of belonging is constructed through their perception on the place. This concept was explored in the two texts Rainbows End by Jane Harrison and the short film Between the Flags produced by Jayce White as both texts had explored belonging, not belonging or the longing to belong to a place through the perceptions and the social, historical, cultural and personal context of an individual determined their sense of belonging and not belonging.

Journal Summary Essay Example | Topics and Well Written Essays - 1000 words

Journal Summary - Essay Example These needs imply the needs for self-preservation and economic independence. These are the needs for being free from physical danger, threat and deprivation. Man is a social animal. He therefore wants association, belonging, friendship, love and affection. These are the need to seek affiliation and affection of one’s fellow beings. People form informal groups to seek meaningful association, companionship. This implies ‘a desire to become more and more of what one is, to become everything that one is capable of.’ It involves self-fulfilment or achieving what one considers to be his mission in life. It urges an individual to realize his full potential for continued self development and for being creative in the broader sense of the world. Maslow pointed out that the first three categories are lower level needs. The remaining two are higher order needs. He states that the needs have a definite sequence of priority. They arise in certain order of preference and not randomly. Safety needs do not dominate behaviour until physiological needs are satisfied. Man is a wanting animal. He always continues to want something or the other. He is never satisfied. If one need is satisfied, another takes its place. If one need is satisfied it ceases to be a motivating factor. Thus, if lower level needs are satisfied an individual can be motivated only by satisfying his higher level needs. Physiological and security needs are finite while the other needs are to a large extent infinite. Maslow suggests that the various needs levels are interdependent and overlapping, each higher level need emerging before the lower level need has been completely satisfied. Finally, Maslow points out that an individual may jumble the order and importan ce of the needs according to his preference. Motivation theory is concerned with the employee’s needs and preferences. Frederick Herzberg and his associates conducted

Question Essay Example | Topics and Well Written Essays - 500 words - 13

Question - Essay Example Yes water affects mass wasting processes. Water reduces adhesive forces been the soil among other debris materials thereby facilitating mass wasting. Additionally, water often has force large enough to move material including large debris down the stream. The downward movement of loose and unconsolidated materials including soil and sediment is often due to force of gravity. At the point where the soil among other consolidated materials is not moving down the hill, such material are held in place with frictional force. The point at which the gravitational and frictional force balances is referred to angle of repose. This is the maximum angle that a friction force can hold loose material on the surface of the earth not to move downhill. Therefore, angles greater than angle of repose usually lead to mass wasting and at this point the force of gravity is slightly greater than frictional force holding the same materials. Soil creeping is a long term mass wasting process and it combine the movement of small and rocky materials in undirected direction. The movement of such materials are often facilitated by force of gravity. The creep usually do much damage since it leads to collection of materials over time especially behind trees; thus, it may lead to landslides triggered mainly by these tree particularly in cases that they lose root

In report format, prepare a Marketing Mix for the product or service Essay

In report format, prepare a Marketing Mix for the product or service on which you based assignment one. The Marketing Mix you de - Essay Example This research will be divided into sections each explaining how the case product has been placed for marketing. Product segmentation, targeting and position The term segmentation basically implies that there is grouping of potential buyers and customers in different categories (Masterson & Pickton, 2010; 88). By segmentation it will enable the Dell Company to actually place the potential buyers into different groups and therefore each group will perceive maximum value of the laptop differently from the others. In my segmentation of the Dell Laptop we can have for example three categories that will be the target market of the Dell products. The first group will be under homogeneity meaning that the particular segment the group will be having the same common needs when it comes to the Dell laptop. Under this group the Dell laptop that the group needs will be the basic ones with medium capacity hard disk, wide screen, long lasting battery and user friendly navigation on the laptop and o n top of all these features, the laptop will be relatively cheaper. The second group we can refer to them as the distinction group, under this group it can be made up of the higher end market of the consumers so that they are unique group of people as compared to the other members and potential buyers. Case in point will be the business fraternity and the upper class therefore for the Dell Company, the laptop in this range will be high end in terms of the needs for instance the business market would want a very fast laptop filled with more business features. With all these features the general outlook of the Dell laptop will have to be above par with the finishing being custom made in order to suit the potential consumer needs (Richter, 2012;44). The last group will be mainly be classified under the reaction group, this means that the target customers under this segment will consist of the buyers who have a similar response to a product in the market. The target will mostly consist of the youths who are mostly technologically savvy and would love to own the latest gadgets which include laptops and this is where the Dell laptop will come into focus as a gadget that the youths will fall in love with. Therefore the price will be worth the features that will be on the laptop (Mcdonald, 2007; 121). The main impact of all this will be to ensure that every potential buyer has been catered. Marketing mix and its relation to the target consumers can be summed up with the diagram below: Product Consideration With the Dell laptop, it is expected for the laptop to embrace all characteristics of service performance meant to create importance and value to the laptop itself and therefore enable it to sell to the potential buyers (Mcloughlin, & Aaker, 2010;67). It is expected by each design that the Dell laptop has will be a key factor to the key needs of the buyers. The technology in place of the Dell laptop will be expected to be of high end and furthermore very useful to t he consumers who will be using the product (Dibb, & Simkin, 1999; 78). The design should be made with the mindset that the significance of the Dell laptop will come from the usefulness it has to the potential buyers. Furthermore the Dell laptop will come with value added services and this will include warranties to ensure that the laptop can last the given time period and with the warranty the potential